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Updated RecentlyIncredibly Edible Delites vs Mr. Pretzels Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Incredibly Edible Delites vs Mr. Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $100,000 - $150,000 | $50,000 - $250,000 |
| Franchise Fee | $30,000 | $20,000 |
| Royalty Fee | 4.5% | 6% |
| Advertising Fee | - | 3.5% |
| Year Founded | 1985 | 1993 |
| Year Franchised | 1993 | 1994 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | $750,000 USD Net Worth $250,000 USD Liquid Assets Solid business experience Multi-unit management Proven expertise in retail (food and beverage a plus) Previous franchise experience advantageous |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | The training program includes all facets of shop operations including hands-on instruction in the creation of our designs. During the three-week program, training includes: * FruitFlowers design training * Purchasing * Organization of delivery system * Order taking * Staff development * Management techniques * Bookkeeping procedures * Advertising and marketing * Public relations plan | Comprehensive Training # Extensive Store Training Programs that include a Mr. Pretzels overview, store opening procedures, service training, and training for all levels of staff. # Comprehensive Training Manual that covers all management and staff procedures - from opening to closing - plus information on financial reporting, accounting, inventory, and human resource management. |
| Support | As a FruitFlowers® Franchise Partner you get: * Intensive hands-on training at our Philadelphia based facility covering everything from product creation to staff development * Site selection, facility layout and design assistance * Extensive marketing and public relations support, including a customized webstore on FruitFlowers.com® * Our National Franchise Conference held annually in a selected location Best of all, you get the exclusive use in your territory of the most respected name in the business - FruitFlowers! | World-Class Franchisee Support Services Printer-Friendly Pre-Opening and Operation Support * Assistance with every phase of store development: from initial layout through ongoing operations. * Your Mr. Pretzels Consultant will be your direct liaison to our staff at Mr. Pretzels' Support Center. * Expert guidance on store construction, grand opening, building sales, optimizing profits, training, marketing, ongoing research and development, and more. |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
18% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Incredibly Edible Delites
FruitFlowers HAS TAKEN OVER Incredibly Edible Delites IS NO LONGER FRANCHISING
Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea'a 'floral' bouquet made of fresh-cut fruit'turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.
The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.
About Mr. Pretzels
Mr. Pretzels currently offers franchising opportunities for individuals and companies that adopt the strategy of multi-unit territory development. This business model enables our partners to build the brand in their territory as well as leverage marketing and purchasing capacity. We require 100% of the first-year development to be funded through allotted capital and, at a minimum, 30% of the next four years (development schedule is 5 years) to be accessible dedicated capital. We seek qualified franchise partners interested in multi-unit development in exclusive territories around the world. Mr. Pretzels is a leading snack food brand with more than 140 retail locations worldwide in 11 countries. Our strong international network allows us to provide outstanding operational support to every franchisee. It is one of the lowest investments in the food business (USD$50,000-$100,000) and the training lasts only two weeks. We are seeking International franchisees interested in exclusive, multi-unit territory development of at least five stores within three years.