Van Houtte vs Williams Fresh Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Van Houtte vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$250,000 - $300,000 | $300,000 - And Up |
| Franchise Fee |
$27,500 | $35,000 |
| Royalty Fee |
5% | 6% |
| Advertising Fee |
- | 1.5% |
| Year Founded |
1919 | 1993 |
| Year Franchised |
1983 | 1994 |
| Term Of Agreement |
10 years | - |
| Term Of Agreement |
10 years | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/No | -/- |
| Start-up Costs |
No/No | -/- |
| Equipment |
No/No | -/- |
| Inventory |
No/No | -/- |
| Receivables |
No/No | -/- |
| Payroll |
No/No | -/- |
Training & Support |
| Training |
- | - |
| Support |
Meetings, Grand opening, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing |
Co-op advertising, Regional advertising | - |
| Operations |
5% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | No |
| International Expansion |
Yes | No |
Company Overviews
About Van Houtte
Albert-Louis Van Houtte, a French immigrant, set up his first grocery store in Montreal in 1919. Van Houtte stocked the store with specialty products from Europe, including coffee. Each day he would roast small batches of coffee in the back of his shop, and soon Van Houtte had built up a reputation in Montreal for selling quality coffee. In the more than 80 years since its founder began roasting European coffees, A.L. Van Houtte Cafe-Bistro has grown beyond Montreal and has expanded its menu. Today, each cafe-bistro serves a variety of coffee and espresso drinks, as well as teas, soups and sandwiches.
About Williams Fresh Cafe
The Williams story begins in 1993, born as Williams Coffee Pub at its first
location in Stratford, Ontario. Quickly making its mark as the home of
quality food and beverages offering healthy choices served in and a
relaxing atmosphere, Williams has grown to become a recognized and
respected brand with over 25 locations across Ontario.
From the early riser looking for a specialty coffee or fresh baked
good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique
approach is our table service style combined with our delicious range of
menu items designed to meet consumer needs at all day parts. That’s
what differentiates us in the fast casual category!
A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere.
Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.
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