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Below is an in-depth analysis and side-by-side comparison of Chester's vs WOW Cafe & Wingery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $12,385 - $277,313 | $234,400 - $757,000 |
Franchise Fee | $3,500 | $15,000 - $35,000 |
Royalty Fee | - | 3%-8% |
Advertising Fee | - | t0 2% |
Year Founded | 1952 | 2001 |
Year Franchised | 2004 | 2002 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/Yes |
Training & Support |
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Training | On-The-Job Training: 30 hours Classroom Training: 3 hours Ongoing training as required | On-The-Job Training: 14 days Classroom Training: 15 days |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | Purchasing Co-ops Meetings/Conventions Online Support Security/Safety Procedures Field Operations |
Marketing | Ad Templates Social media | Co-op Advertising Ad Templates Regional Advertising |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 8
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)
| Absentee Ownership Allowed Number of Employees Required to Run: 35 - 40 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
WOW Cafe & Wingery is a fun, casual dining, family restaurant featuring 17 proprietary sauces and dressings. We are supported by a team of Award-winning chef partners for our entire R&D. WOW Cafe & Wingery serves wraps, over-sized salads, Angus burgers on Texas toast, Southwest items including: quesadillas, fajitas, and, of course, wings, tenders and shrimp. Our unique atmosphere includes well-placed TVs for events and up-beat music. Liquor and specialty drink programs are available.