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Updated RecentlyCity Wok vs Magic Wok Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of City Wok vs Magic Wok including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $243,400 - $568,500 | $95,000 - $150,000 |
| Franchise Fee | $30,000 | $12,500 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | 3% |
| Year Founded | 1990 | 1983 |
| Year Franchised | 2004 | 1991 |
| Term Of Agreement | 10 years | 10 years +10 |
| Term Of Agreement | 10 years | 10 years +10 |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Toledo, OH 3-4 Weeks |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Field Operation Evaluation Field Training Initial Store Opening Inventory Control Regional or National Meetings 800 Telephone Hotline |
| Marketing | Co-op advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) | Average Number of Employees: 2 Full-time, 8 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About City Wok
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.
About Magic Wok
Quick-service, made-to-order, hot oriental concept. Stand alone, mall, drive-thru, delivery, school lunch and other non-traditional operations. Low barrier to entry, high return on investment. Domestic and international.