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Updated RecentlyCity Wok vs How Do You Roll? Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of City Wok vs How Do You Roll? including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $243,400 - $568,500 | $350,000 - $500,000 |
| Franchise Fee | $30,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1990 | - |
| Year Franchised | 2004 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising | Tried-and-true methods and materials, including our "Frequent Roller" program, professionally designed point-of-sale signage and menu boards, distinctive outdoor logo signage, and our catalog of digital print advertising media. |
| Operations |
International franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (65% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About City Wok
The dream was a contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. Today, City Wok is proud to be recognized by
Restaurant Hospitality magazine as personifying the future of
fast-casual dining.
Stuart Davis opened his first City Wok in 1990, working extensively with
Hing Fan Chan, an executive chef trained in Kowloon, China. While other
restaurants may water down, Americanize or over-expand their menus to
appeal to the masses, Davis created the City Wok concept from his desire
to deliver authentic Chinese dishes in a style that appeals to
Americans.
About How Do You Roll?
How Do You Roll? presents a special opportunity that corresponds with the major cultural trends of our times. Today's emphasis on healthy and green living, and fresher food choices, are all reflected in a How Do You Roll? restaurant. According to research published by the National Restaurant Association1 , today's restaurant visitors respond to the following: � "Quick-casual" dining opportunities � Small plates for tasting and sampling a variety of flavors and textures � Healthy, lower-fat alternatives to typical fast-food fare � Ethically farmed or wild-caught seafood � Innovative preparation � Shareable options � Easy-on�the-budget menus At How Do You Roll? customers get all that � PLUS party platters, take-out, and even delivery in some areas. And locations can offer beer and wine to attract the dinner crowd. All of this means multiple potential revenue streams for the franchise owner. Wi-Fi connections in a refreshing up-beat interior design, plus presence on online social networking sites, add to the overall appeal. The How Do You Roll? concept offers franchisees with a unique food service opportunity with relatively low start-up costs and a remarkably simple operating system. It is designed to work well in a variety of locations, including strip centers, shopping malls, and urban, suburban, college and small town settings, to name only a few. Our d�cor package is adaptable to virtually any footprint, typically 1,800 to 2,200 square feet, within a wide range of commercial spaces, so location selection is simplified. If you'd like more information, or to schedule an interview with Yuen Yung, CEO of How Do You Roll? A maki sushi bar, please call 512-394-6104 or email at [email protected]