El Pollo Loco vs East Coast Wings Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Pollo Loco vs East Coast Wings including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

El Pollo Loco Franchise
East Coast Wings Franchise
Investment $900,000 - $1,755,000$661,375 - $1,098,570
Franchise Fee $40,000$40,000
Royalty Fee 2%-3%-4%5%
Advertising Fee -2%
Year Founded 19751995
Year Franchised 19802004
Term Of Agreement 20 years10 years
Term Of Agreement 20 years10 years
Renewal Fee -25% of then current fee

Business Experience Requirements

El Pollo Loco Franchise
East Coast Wings Franchise
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.-

Financing Options

El Pollo Loco Franchise
East Coast Wings Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/Yes
Start-up Costs No/NoNo/Yes
Equipment No/NoNo/Yes
Inventory No/NoNo/Yes
Receivables No/NoNo/No
Payroll No/NoNo/No

Training & Support

El Pollo Loco Franchise
East Coast Wings Franchise
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support On-The-Job Training: 240 hours Classroom Training: 48 hours
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 25

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Absentee Ownership Allowed

Number of Employees Required to Run: 25 - 50

Expansion Plans

El Pollo Loco Franchise
East Coast Wings Franchise
US Expansion YesYes
Canada Expansion NoNo
International Expansion NoYes

Company Overviews

About El Pollo Loco

In 1975, Juan Ochoa opened a roadside chicken stand in Guasace, Mexico, he called El Pollo Loco. Ochoa served chicken the same way his mother did, hand-marinating using an old family recipe and flame-broiling. The stand quickly grew in popularity, and over the next four years, Ochoa's family opened 85 restaurants in Northern Mexico. The chain moved into the United States in 1980 with the first restaurant opening on Alvarado Street in Los Angeles, California. El Pollo Loco featured an authentic recipe of fresh chicken marinated in special herbs, spices and citrus juices, and then fire-grilled to perfection. The restaurant quickly became a local favorite. Over the years, El Pollo Loco has added tacos, burritos and salads to its menu, all featuring the Ochoa family's chicken. In 1995, the chain entered into a joint venture with Foster's Freeze to offer soft-serve treats at El Pollo Loco restaurants. Today, the tradition continues with signature dishes that satisfy consumers’ desire for flavorful food that fits well with today's active lifestyles. We're currently fire-grilling marinated chicken in about 400 company and franchise-owned El Pollo Loco restaurants.

Franchise fees apply to new and existing franchisees with multi-unit development agreements in new markets through March 31, 2018. The initial franchise fee has been cut to $30,000 for the first restaurant and $20,000 for each additional restaurant. The standard franchise fee is $40,000, and $30,000 for secondary units. The initial franchise fee for any restaurant opened in the calendar year ahead of the year in their development schedule will be cut by 50%. And any restaurants opened beyond the multi-development agreement will be eligible for a zero dollar initial franchise fee. Royalty fees have also been reduced for the first time in three years: 2% for the first year, 3% in the second year, and 4% in the third year. The standard royalty fee is 5%.

About East Coast Wings

East Coast Wings & Grill is a casual dining full service and counter service restaurant with an emphasis of buffalo style wings. East Coast Wings was originally founded in 1995. In 2000, Steve G. Kontos bought the concept, and in 2002, Sam G. Ballas joined with him, and re-organized it to what today's patrons know as "East Coast Wings & Grill".
With their 46 years of combined restaurant experience, East Coast Wings & Grill has become a local favorite in all markets the brand has entered.
 National Winner 1st place - Traditional hot sauce and 2nd place - creative spicy
 Our famous wings have consistently won, "Best Wings" in most all markets entered. And to boot, our brand has a very diversified menu: with our overstuffed sandwiches, super salads, deli style specialties and taste-tempting appetizers.
Unique to East Coast Wings & Grill is our over 75 different flavors and 675 combinations of wings - Teriyaki Ginger Garlic, Honey Barbeque, Mango Habanero, Jamaican Jerk, Blue Cheese, Honey Mustard, Bourbon Street, Kickin' Thai, Cajun and many more.
Our infamous Buffalo Shrimp, which is available in our 75 flavors, 9 heat indexes and 675 combinations, has quickly become the next best thing to our famous wings.

Veteran Incentives  $5,000 off franchise fee