El Pollo Loco vs Atomic Wings Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Pollo Loco vs Atomic Wings including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

El Pollo Loco Franchise
Atomic Wings Franchise
Investment $900,000 - $1,755,000$170,400 - $404,855
Franchise Fee $40,000$35,000 - $160,500
Royalty Fee 2%-3%-4%5%
Advertising Fee --
Year Founded 1975-
Year Franchised 1980-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --

Business Experience Requirements

El Pollo Loco Franchise
Atomic Wings Franchise
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.-

Financing Options

El Pollo Loco Franchise
Atomic Wings Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

El Pollo Loco Franchise
Atomic Wings Franchise
Training * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening supportCustomized training for everyone of your team- we have an owner outlined program, a separate program for your managers and even new store opening support.
Support Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsThe Operations Manual is always evolving and growing to include all aspects of the business. This is to be a major resource for your team.
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) -
Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 25

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

* Established Systems - It is not a business in a box, but we have all the necessary tools to be successful, Proven POS systems, Operation manual, Recipe manual, etc, etc. These tools will allow you more time to focus on building and running your business.

Expansion Plans

El Pollo Loco Franchise
Atomic Wings Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About El Pollo Loco

In 1975, Juan Ochoa opened a roadside chicken stand in Guasace, Mexico, he called El Pollo Loco. Ochoa served chicken the same way his mother did, hand-marinating using an old family recipe and flame-broiling. The stand quickly grew in popularity, and over the next four years, Ochoa's family opened 85 restaurants in Northern Mexico. The chain moved into the United States in 1980 with the first restaurant opening on Alvarado Street in Los Angeles, California. El Pollo Loco featured an authentic recipe of fresh chicken marinated in special herbs, spices and citrus juices, and then fire-grilled to perfection. The restaurant quickly became a local favorite. Over the years, El Pollo Loco has added tacos, burritos and salads to its menu, all featuring the Ochoa family's chicken. In 1995, the chain entered into a joint venture with Foster's Freeze to offer soft-serve treats at El Pollo Loco restaurants. Today, the tradition continues with signature dishes that satisfy consumers’ desire for flavorful food that fits well with today's active lifestyles. We're currently fire-grilling marinated chicken in about 400 company and franchise-owned El Pollo Loco restaurants.

Franchise fees apply to new and existing franchisees with multi-unit development agreements in new markets through March 31, 2018. The initial franchise fee has been cut to $30,000 for the first restaurant and $20,000 for each additional restaurant. The standard franchise fee is $40,000, and $30,000 for secondary units. The initial franchise fee for any restaurant opened in the calendar year ahead of the year in their development schedule will be cut by 50%. And any restaurants opened beyond the multi-development agreement will be eligible for a zero dollar initial franchise fee. Royalty fees have also been reduced for the first time in three years: 2% for the first year, 3% in the second year, and 4% in the third year. The standard royalty fee is 5%.

About Atomic Wings

The secret is out - Atomic Wings is franchising now! Get in on the ground floor and grow with us!
There is no better place to be than Atomic Wings. There will never be a better time to become a part of Atomic Wings as a franchisee than right now. The chicken wing segment is one of the fastest growing segments of the food service industry. We think our unique niche between fast food and causal dining is an edge on the competition. But most of all it is our great food, outstanding service that truly separates us. We are more than just Wings. We have awesome Salads, Burgers, Fries and much much more. Already in a category with limited competition we want to build our brand regionally and support the franchisees. Our goal is to make sure that every Atomic Wings Restaurant has the support necessary to be as successful as possible.
Success begins with people * Experience - Our Executives are comprised of the original founder of Atomic Wings Adam Lippin and Carmen Jordan our Corporate Training Manager/ HR Manager. We will continue to improve our concept; its quality, operating systems, and customer satisfaction; you will receive the benefit of all this prior and ongoing experience. * The Opportunity! - Ground floor YES - But with great Experience and most important a new franchisee opportunity from a company that has been in operations since 1989. We didn't just start the company - we just started franchising.

We're looking for experienced and qualified multi-unit food service operators or well capitalized investors interested in introducing the best and most authentic chicken wings to new customers across the United States.

Atomic Wings is focused on expanding through franchising with qualified franchisees in the Top 40 major U.S. media markets. International opportunities will be considered for qualified groups investing in large territories.