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Below is an in-depth analysis and side-by-side comparison of Melting Pot Restaurants vs Alamo Drafthouse Cinemas including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,404,320 - $1,824,210 | $1,250,000 - $2,000,000 |
Franchise Fee | $20,000 - $45,000 | $75,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 1.19-3% | 0.8% |
Year Founded | 1975 | 1997 |
Year Franchised | 1984 | 2003 |
Term Of Agreement | 10 years | 10 years +10 |
Term Of Agreement | 10 years | 10 years +10 |
Renewal Fee | 50% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 288 hours Classroom Training: 40 hours | Austin, TX Four weeks On-site Two weeks |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing | Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media |
Operations |
45% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Average Number of Employees: 7 Full-time, 60 Part-time |
Expansion Plans |
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US Expansion | No | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Since 1984, The Melting Pot franchises have opened nationwide, serving a variety of cheese and dessert fondues, salads and entrees including filet mignon, lobster tail, sirloin and breast of chicken, all prepared in different fondue cooking styles. No restaurant experience is required to become a franchisee.