Rockin' Baja Lobster vs Shell Shack Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Rockin' Baja Lobster vs Shell Shack including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Rockin' Baja Lobster Franchise
Shell Shack Franchise
Investment $240,400 - $1,200,000$588,500 - $858,900
Franchise Fee $30,000$50,000
Royalty Fee 5%-
Advertising Fee --
Year Founded 1992-
Year Franchised 2004-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Rockin' Baja Lobster Franchise
Shell Shack Franchise
Experience
  • Industry experience
  • General business experience
    		• 5 years minimum multi-unit operations experience Ability to develop two or more restaurants Sufficient Financial Resources: Minimum liquid assets $500,000 Minimum net worth $1,500,000 Strong Banking Relationships or Investment Capital

    Financing Options
     
    Rockin' Baja Lobster Franchise
    Shell Shack Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Rockin' Baja Lobster Franchise
    Shell Shack Franchise
    Training -All managers and control personnel must participate in a 2-3 week training program at the Shell Shack Training Center located in Dallas, TX. Additionally, we provide an Opening Training Team; which is composed of at least 5 of our trained representatives to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews.
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, National media, Regional advertising-
    Operations International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Rockin' Baja Lobster Franchise
    Shell Shack Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Rockin' Baja Lobster

    NOW EXPANDING THROUGHOUT THE UNITED STATES! 44 Units in Development Act Now to Reserve Prime Territories Signature "Big Baja Bucket" and famous "Golden Sombrero Bucket" Rockin' Baja has been serving its customers their famous buckets brimming with shrimp and lobster wrapped in warm tortillas since 1983. Their Puerto Nuevo style of cooking where everything is flash fried and dusted with Mexican spices has quickly became a favorite among local residents and tourists alike. Rockin' Baja Support At A Glance: * Real Estate & Site Selection Support * Construction & Design * On-Site Restaurant Opening Support * Local Store Marketing & Promotions * Training & Operations Program * Franchisee Intranet

    About Shell Shack

    Shell Shack is a one of a kind seafood restaurant experience in the casual dining segment specializing in proprietary infused seasoned crab and seafood of all shapes and sizes. The Shell Shack family strives to better our customer experience each and every day through operational excellence. We believe our seafood loving customers are the reason the Shell Shack brand grew 100% in 2016 and we anticipate doubling our locations in 2017. If you have proven restaurant success and are looking to diversify your portfolio or just have a perfect location, then we challenge you to reach out and tell us your story.

    What makes Shell Shack different?