Chipotle Mexican Grill vs Blue Moon Mexican Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Chipotle Mexican Grill vs Blue Moon Mexican Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Chipotle Mexican Grill Franchise
Blue Moon Mexican Cafe Franchise
Investment N/A$370,200 - $482,500
Franchise Fee N/A$40,000
Royalty Fee -5%
Advertising Fee -2% local+ 1%Nat'l
Year Founded 19931986
Year Franchised -2002
Term Of Agreement -10 years +5+5
Term Of Agreement -10 years +5+5
Renewal Fee --


Business Experience Requirements

 
Chipotle Mexican Grill Franchise
Blue Moon Mexican Cafe Franchise
Experience --

Financing Options

 
Chipotle Mexican Grill Franchise
Blue Moon Mexican Cafe Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/No
Start-up Costs -/-No/No
Equipment -/-No/No
Inventory -/-No/No
Receivables -/-No/No
Payroll -/-No/No

Training & Support

 
Chipotle Mexican Grill Franchise
Blue Moon Mexican Cafe Franchise
Training --
Support -Phone, email, and periodic on-site visits to your restaurant location. Plus, we regularly update our operations manual with new procedures, recipes, and other information designed to improve operations for all franchisees.
Marketing --
Operations --

Expansion Plans

 
Chipotle Mexican Grill Franchise
Blue Moon Mexican Cafe Franchise
US Expansion --
Canada Expansion No-
International Expansion No-

Company Overviews

About Chipotle Mexican Grill

We have been informed by Chipotle that they are Currently Not Seeking Franchisees

Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains. Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.

About Blue Moon Mexican Cafe

 The Blue Moon Mexican Cafe is a full-service neighborhood Mexican restaurant. Fresh, homemade and creative Mexican and Southwest fare are served in a fun and inviting atmosphere. The business places an emphasis on quality along with a dedication to phenomenal customer service.

Blue Moon Mexican Cafe opened in the Chelsea section of Manhattan in 1987. In 1990, a second Manhattan store was opened on the Upper East Side. Then, in 1995, BMMC moved across the river and opened the first suburban Blue Moon in Bergen County, New Jersey.  The business announced the formation of Blue Moon Franchises LLC in May 2007.