Chipotle Mexican Grill vs Rusty Taco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Chipotle Mexican Grill vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Chipotle Mexican Grill Franchise
Rusty Taco Franchise
Investment N/A$529,817 - $796,325
Franchise Fee N/A$25,000
Royalty Fee -6% - 4%
Advertising Fee -1%local
Year Founded 19932010
Year Franchised -2011
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Chipotle Mexican Grill Franchise
Rusty Taco Franchise
Experience -*Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000

Financing Options

 
Chipotle Mexican Grill Franchise
Rusty Taco Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Chipotle Mexican Grill Franchise
Rusty Taco Franchise
Training -The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant.
Support -*Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications.
Marketing --
Operations -*Own and operate a minimum of 3 Rusty Taco restaurants

Expansion Plans

 
Chipotle Mexican Grill Franchise
Rusty Taco Franchise
US Expansion --
Canada Expansion No-
International Expansion No-

Company Overviews

About Chipotle Mexican Grill

We have been informed by Chipotle that they are Currently Not Seeking Franchisees

Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains. Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.

About Rusty Taco

Rusty Taco is a very straightforward idea.
◦Offer a simple menu of tasty and authentic tacos prepared fresh every day, using many of the cooking techniques found in Mexican kitchens.
◦Serve the food quickly in a unique and fun atmosphere in a variety of locations and among all demographics
◦Become a fun part of the community, a local hang out, and not just another typical chain restaurant.
Rusty Taco is unique in the market. Folks gotta' eat, and Rusty Taco is going to feed them.
◦Low start up cost with a proven potential for high sales. Rusty Taco is a low risk business.
◦Taco demand is swelling because it is a fast, inexpensive meal of quality ingredients
◦Menu board concepts offer low labor costs and good food value.
Rusty Taco is a smart choice in the current economy because it attracts diners of all disposable income levels.
Available Markets  Rusty Taco is expanding rapidly across the United States with experienced multi-unit operators.

The total investment necessary to develop a Rusty Taco® Restaurant ranges from $529,817 to $796,325. This includes $25,000 that must be paid to the franchisor or affiliate.
The total investment necessary to begin operation under a Development Agreement
is $52,000 to $145,500. This includes $50,000 to $137,500 that must be paid
to the franchisor or affiliate.