Williams Fresh Cafe vs P.J.'s Coffee Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Williams Fresh Cafe vs P.J.'s Coffee including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Williams Fresh Cafe Franchise	P.J.'s Coffee Franchise
Investment	$300,000 - And Up	$173,275 - $582,000
Franchise Fee	$35,000	$25,000 - $35,000
Royalty Fee	6%	5%
Advertising Fee	1.5%	2%
Year Founded	1993	1978
Year Franchised	1994	1989
Term Of Agreement	-	10 years +10 +10
Term Of Agreement	-	10 years +10 +10
Renewal Fee	-	-
Business Experience Requirements
	Williams Fresh Cafe Franchise	P.J.'s Coffee Franchise
Experience	-	A minimum of $75,000 in liquid capital (available cash) and at least $300,000 in net worth. In addition, you must be able to dedicate the necessary time to evaluate the franchise system with an executive in order to make a decision within four to eight weeks.
Financing Options
	Williams Fresh Cafe Franchise	P.J.'s Coffee Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	-/-	-/-
Start-up Costs	-/-	-/-
Equipment	-/-	-/-
Inventory	-/-	-/-
Receivables	-/-	-/-
Payroll	-/-	-/-
Training & Support
	Williams Fresh Cafe Franchise	P.J.'s Coffee Franchise
Training	-	On-The-Job Training: 113 hours Classroom Training: 23 hours
Support	-	Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing	-	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations	-	The general operating hours of a PJ's Coffee are from 6 a.m. to 9 p.m. The average PJ's Coffee staff consists of 12 - 16 part-time employees total, with a minimum of two or three per shift.
Expansion Plans
	Williams Fresh Cafe Franchise	P.J.'s Coffee Franchise
US Expansion	-	-
Canada Expansion	No	-
International Expansion	No	-

Company Overviews

About Williams Fresh Cafe

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.

About P.J.'s Coffee

Founded in New Orleans, PJ's has been brewing it's distinguished brand of signature roasts for over 25 years. Our beans are hand-selected, hand-roasted and brewed to perfection. PJ's also offers breakfast selections and a variety of gourmet pastries and desserts.

The franchise fee is $30,000 for a single unit, $65,000 for three units and $100,000 for five units.
The franchise fee provides you with a license to operate a PJ’s, our assistance to help you open a location, access to our recipes, products, technology, training systems, operational structure, marketing programs, and more.