Mexicali Rosa's vs California Tortilla Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mexicali Rosa's vs California Tortilla including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mexicali Rosa's Franchise
California Tortilla Franchise
Investment $250,000 - $800,000$378,400 - $697,000
Franchise Fee $25,000$40,000
Royalty Fee 4% of net sales5%
Advertising Fee -.5% local +2% Nat'l
Year Founded 19771995
Year Franchised 19861995
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
Mexicali Rosa's Franchise
California Tortilla Franchise
Experience - * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System.

Financing Options
 
Mexicali Rosa's Franchise
California Tortilla Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Mexicali Rosa's Franchise
California Tortilla Franchise
Training - On-The-Job Training: 200 hours Classroom Training: 10 hours
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations - Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans
 
Mexicali Rosa's Franchise
California Tortilla Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion No-

Company Overviews

About Mexicali Rosa's

Authentic, California-style Mexican Restaurants with a large emphasis on FUN, FLAVOUR AND INTEGRITY. Our menu features Canada's best nachos, hand-rolled enchiladas and tamales, sizzling fajitas, chimichangas and Award-winning Chilis & Margaritas. Our franchise package includes assistance with site selection, restaurant design and construction. As a part of our team, we provide ongoing operational support, advertising/marketing and central purchasing. As a franchise company, Mexicali Rosa's stands apart from its competitors. We are in a position to offer the franchisee the advantages of franchising while having eliminated many of the negatives that have become associated with our industry.
 Mexicali Rosa’s is looking for franchisees that are a good fit with the system. This means effectively qualifying franchisee candidates on the basis of level of experience, net worth, available capital, business values and ethics consistent with the franchise company. An excellent franchisee will be willing to follow the franchise system and maintain the operating standards as a high level. They will be ready, willing and able to build value in the brand, and they will be well-capitalized, and able to carry out the marketing operational directives. Mexicali Rosa’s franchisees see themselves as working toward the common goal of developing loyal customers, increasing market share, increasing profits, and increasing brand awareness.

About California Tortilla

California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.

California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.