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Updated RecentlyMary Brown's vs Hurricane Grill & Wings Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Hurricane Grill & Wings including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $600,000 | $491,500 - $1,464,000 |
| Franchise Fee | $25,000 | $50,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 4% | 4% |
| Year Founded | 1969 | 1995 |
| Year Franchised | 1969 | 2006 |
| Term Of Agreement | - | 10 years+5+5 |
| Term Of Agreement | - | 10 years+5+5 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | Our ideal candidate is someone who wants to run the best restaurant and really be a part of the local community. * The ability to build revenues through building and operating stores effectively. * A strong desire to succeed by building an organization that delivers exceptional customer service. * The ability to effectively recruit, train, motivate and retain people. * The ability to manage finances and keep controllables in line for maximum profitability. * A minimum of $300,000 liquid assets and $500,000 net worth * A minimum of two years of food experience is preferred. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | During your four weeks of training, we will show you how to control food and labor costs using proven systems and procedures that will maximize your investment. On-The-Job Training: 75 hours Classroom Training: 24 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | Co-op Advertising Ad Templates Regional Advertising Social media Email marketing |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | Absentee Ownership Allowed Number of Employees Required to Run: 55 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
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About Hurricane Grill & Wings
Return on investment is the core of our business model. Our team will help you locate and evaluate superior inline and end cap locations based on population, demographics, traffic counts and other pertinent data in order to minimize the initial investment. Our flexible floorplans allow for a wide range of restaurant sizes from 2500 to 4500 square feet or larger, and we will consider retail and restaurant space.
Simple operation is core to our concept. We only require three major pieces of equipment in the kitchen. Because we are focused on return on investment, we may allow the use of second generation restaurant equipment to outfit their kitchens. While this equipment must meet our specifications and be fully operational, this greatly reduces the initial kitchen equipment cost.
During your four weeks of training, we will show you how to control food and labor costs using proven systems and procedures that will maximize your investment.
The Hurricane advantage is simplicity. It is the foundation of everything we do. It is a clear expression of our intentions and our culture: how we look at, manage and plan the business. We are always looking for ways to take the complexity out of the business, with a focus on being the best place to eat in town.
We have proven products and a guest experience that will make you proud to own and operate the next Hurricane Grill & Wings!
We know what works and what doesn't, so we can help you accelerate your knowledge base and move your business forward quickly. Each location is built upon the principles that have made our stores successful: friendly, hardworking people serving simple, high-quality food, made surprisingly fast at a reasonable price.
Add to that our wonderfully designed stores, unique decor and relaxing atmosphere and you begin to see what makes the Hurricane experience so special. We want to ensure that our customers receive the best products in the same tradition that Hurricane has established and is known for.