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Updated RecentlyMary Brown's vs Buffalo's Southwest Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Buffalo's Southwest Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $600,000 | $491,500 - $1,464,000 |
| Franchise Fee | $25,000 | $50,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 4% | 2% |
| Year Founded | 1969 | 1985 |
| Year Franchised | 1969 | 1989 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | Proper training is absolutely essential for maintaining the consistency and integrity of the Buffalo's operation. To that end, we set rigorous standards for staff development. Franchisees will receive a detailed and comprehensive curriculum on operating their Buffalo's business. Every franchisee receives a set of Buffalo's manuals containing the entire training program. These can be kept on hand for reference to direct their daily operations. They provide quick and convenient information -- answering franchisee's questions regarding all operating procedures. Before a Franchisee can open their first Buffalo’s Cafe restaurant, the proposed primary operators of the restaurant will attend the Buffalo’s Cafe training course for 4-6 weeks. A Principal Owner will also participate in a 2 week Executive Training program. The franchisee is responsible for all costs incurred including travel and lodging of the management team |
| Support | - | When a franchisee joins the Buffalo's Cafe family they benefit from the experience of a professional management team and a well-thought-out plan to help get their store(s) up and running quickly. When a franchisee joins the Buffalo's Cafe family, they receive support from an organization committed to success. |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | Following the development of a new site, the Buffalo's Cafe New Store Opening Guide and marketing department will assist a franchisee in planning their store opening. Franchisee's can rest assured that the Buffalo's team will be there to make sure the opening is a successful one. A handy Local Store Marketing Guide full of great promotional ideas and instructions for building store traffic is also available to franchisees. |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | Each franchisee is assigned a Buffalo's Cafe Franchise Consultant. The Buffalo's Cafe Franchise Consultants are available at all times to support franchisees, assure consistency of the Buffalo's Cafe brand and to assist franchisees in all areas of operations including financial analysis, marketing promotions and vendor selection. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
Mary Brown’s Chicken & Taters has a 50-year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the Mary Brown’s family, our time-tested franchising system is there to support you every step of the way.
Our real estate specialists choose a location for you that meets your criteria and ours - taking into account demographics, traffic patterns, visibility and much more. Our construction team manages the build of your Mary Brown’s location from start to finish - from store design to subcontracting to signage and beyond. No detail is overlooked.
Our purchasing team ensures the highest quality products are available chain-wide for all Mary Brown’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use Mary Brown’s suppliers to ensure consistent product and service across the country - building and strengthening the Mary Brown’s brand.
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#56 in Canada's Top franchises.
About Buffalo's Southwest Cafe
Our first restaurant opened its doors in 1985 in Roswell, Georgia. Since
then, we’ve grown to over 25 Buffalo’s Cafe restaurants around the world
(with plenty more coming soon to a city near you). Revered by our fans
for our world-famous buffalo-style chicken wings and sauces - Buffalo’s
Cafe is committed to serving the highest quality, fresh never frozen,
buffalo-style chicken wings and sauces in a family-friendly environment
with an exceptional guest experience. Most importantly, all you really
need to know "About Us” are these two things: Wings and Family. Why are
these so important to us? Because that’s what our fans want and that’s
what we care about - making our fans happy.
For qualified individuals, Buffalo's Southwest Cafe can be a great opportunity for single or multi-unit operators.