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Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Chicken Dijon including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $500,000 - $600,000 | $172,000 - $329,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 5% | - |
Advertising Fee | 4% | - |
Year Founded | 1969 | 1993 |
Year Franchised | 1969 | 0 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | - |
Support | - | The success of our franchisees is our number one priority. We strive to provide our restaurant owners with the systems and resources needed to run a successful business. Below is a list of several of the support services you can expect as a Chicken Dijon franchisee. � Construction / Design � Franchise Business Consultants � Information Technology � Management Training � Local Store Marketing � On-Site Restaurant Opening Support � Operations Services & Support � Purchasing & Distribution � Real Estate / Site Selection � Research & Development |
Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | - |
Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
Chicken Dijon is in its truest sense a Chicken Restaurant. The company
is committed to evolving into a major "niche" restaurant company, Chicken Dijon Rotisserie & Grill is a Southern California based
casual restaurant and is the leader in the Mediterranean rotisserie
grill segment. Chicken Dijon is known for its fresh, healthy and
superior food and offers in-house dining, take out, and successful
delivery and catering programs. The restaurant interior is upscale
modern, but still casual and comfortable. With seven stores already open
throughout its flagship state, the company is ramping up for nationwide
expansion."Californian Rotisserie Chicken with a Mediterranean Flare".Chicken Dijon Rotisserie & Grill is a Southern California based casual restaurant and is the leader in the Mediterranean rotisserie grill segment. Chicken Dijon is known for its fresh, healthy and superior food and offers in-house dining, take out, and successful delivery and catering programs. The restaurant interior is upscale modern, but still casual and comfortable.