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Updated RecentlyMary Brown's vs Pluckers Wing Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Pluckers Wing Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $600,000 | $70,000 - $225,000 |
| Franchise Fee | $25,000 | $18,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | 4% | - |
| Year Founded | 1969 | 1995 |
| Year Franchised | 1969 | 2000 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | Previous restaurant experience is not necessary, although management and/or sales experience is preferable. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | *A twenty day start-up training program at our home office will instruct you in all aspects of managing a MD Pluckers Wing Factory & Grill including: *Preparation of all MD Pluckers menu items. *Customer Relations *Inventory management *Hiring and Personnel management *Bookkeeping & time management *Advertising and marketing campaigns *Ten days of training and assistance at your location including initial training of your employees. |
| Support | - | At MD Pluckers, it is our job to give you the skills necessary to open and operate a successful restaurant. We are there every step of the way for our franchisees. Our Pre-opening support includes: *Site selection and lease negotiation *Granting each franchise owner an exclusive territory *Restaurant design and construction advice *A Pre-opening manual to guide you step-by-step *Grand Opening advertising and marketing campaigns *A twenty day start-up training program at our home office Once your MD Pluckers Wing Factory & Grill is ready to open, our support services continue to guide down the road to success including: *A confidential operation manual detailing every aspect of managing your location. *Ongoing marketing and advertising campaigns that are low-cost, but highly effective. *Field support and scheduled visits. *Group purchasing programs. |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | - |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
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About Pluckers Wing Bar
The first MD Pluckers Wing Factory & Grill was opened in 1995 in Austin, Texas. Our concept is unlike any other restaurant we know of! We believe in serving the highest quality food, including our seventeen delicious flavors of chicken wings and offering our customers the convenience of full service dine-in, take-out AND delivery of our entire menu.
Our unique combination of food and services allows a franchise owner to maximize revenues and profits.
Casual & Fun Dining
The atmosphere at MD Pluckers is casual and fun, the kind of place you want to watch the big game with your friends or spend an evening with your family. We provide table service for sixty to one hundred guests per store.
Because we offer delivery service, the 2,200 to 3,000 square feet necessary to operate a MD Pluckers allows a franchise owner to generate revenues similar to larger restaurants, but the benefit of lower overhead and higher profitability.
If you think wings might be your thing.
It is Pluckers' goal to create a family of franchise owners who share in our pursuit of the perfect chicken wing and seek to provide 100% satisfaction for all customers.