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Updated RecentlyMary Brown's vs Bonchon Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Bonchon including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $600,000 | $503,879 - $1,099,004 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 5% | 3.75%- 4.75% |
| Advertising Fee | 4% | - |
| Year Founded | 1969 | 2002 |
| Year Franchised | 1969 | 2002 |
| Term Of Agreement | - | 10 years+5+5 |
| Term Of Agreement | - | 10 years+5+5 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | Four-week initial training at our headquarters in New York City and an intensive 5 days on-site training during the store opening |
| Support | - | - |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | - |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
Mary Brown’s Chicken & Taters has a 50-year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the Mary Brown’s family, our time-tested franchising system is there to support you every step of the way.
Our real estate specialists choose a location for you that meets your criteria and ours - taking into account demographics, traffic patterns, visibility and much more. Our construction team manages the build of your Mary Brown’s location from start to finish - from store design to subcontracting to signage and beyond. No detail is overlooked.
Our purchasing team ensures the highest quality products are available chain-wide for all Mary Brown’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use Mary Brown’s suppliers to ensure consistent product and service across the country - building and strengthening the Mary Brown’s brand.
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#56 in Canada's Top franchises.
About Bonchon
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Bonchon Chicken is a global restaurant chain best known for its crunchy double-fried chicken, savory signature sauces, and unique pan-Asian menu.
Founded in 2002 in South Korea, “Bonchon” means “my hometown” in Korean and represents the company’s mission and commitment to authentic, traditional ingredients and cooking techniques, ensuring the highest level of quality, flavor, and care with each dish.
It is for these reasons, Bonchon was recognized by Business Insider in 2019 as “the gold standard for fried chicken,” beating out five major restaurant chains for “best chicken wings.” Bonchon was also recently named as a top-10 innovative restaurant in Fast Casual’s 2020 Top 100 Movers & Shakers,
further solidifying Bonchon’s position as a leader within the industry.
Today, Bonchon has over 340 locations worldwide, including more than 100 restaurants and franchise outposts across the United States.
- Traditional sit-down: Restaurants provide a friendly, casual dining experience perfect for gathering with family or friends
- Quick service / Fast Casual: Restaurants serve Bonchon to customers looking for express-style dining and to-go orders
- Food Court Concept: Restaurants are streamlined and designed primarily for shopping malls and food courts
The total investment necessary to begin operation as a franchisee under
an Area Development Agreement is from $32,000 to $105,000 (assuming, for
the low end of the range, 3 and, for the high end of the range, 10
Businesses, although this is not a maximum), including $30,000 to
$100,000 that must be paid to the franchisor or its affiliate.
#277 in Franchise 500 for 2021. Not in Franchise 500 for 2020.