Hero Certified Burgers vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Hero Certified Burgers vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Hero Certified Burgers Franchise
The Counter Franchise
Investment $60,000 - $80,000$711,133 - $1,939,750
Franchise Fee $25,000$35,000
Royalty Fee -6%
Advertising Fee -2%
Year Founded 20032003
Year Franchised 20032005
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Hero Certified Burgers Franchise
The Counter Franchise
Experience --

Financing Options

 
Hero Certified Burgers Franchise
The Counter Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Hero Certified Burgers Franchise
The Counter Franchise
Training - On-The-Job Training: 964 hours Classroom Training: 164 hours
Support -Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations - Absentee Ownership Allowed

Expansion Plans

 
Hero Certified Burgers Franchise
The Counter Franchise
US Expansion --
Canada Expansion No-
International Expansion No-

Company Overviews

About Hero Certified Burgers

When you buy a franchise, you take a leap of faith. You know that success depends on sacrifice, dedication and hard work, but you also know that it can be an exciting journey with many rewards.

You’ve considered HERO because our brand reputation is solid, our sustainable food is excellent, and our training and support exceptional.

We have remained focused to our commitment to our customers to make every visit to Hero Burgers a special one. Every time they think of having a freshly prepared, made to order, a better for you burger….
their first choice will be Hero Certified Burgers.

We’ve come a long way since we launched our first restaurant in 2003, with 50 locations now in operation in Ontario, Manhattan New York, and Montreal.

But success never sleeps.

Join the HERO family and be our partner on the next leg of the journey.

Our goal is to deliver the best tasting food and the highest quality service in a clean environment for a fair price. Our commitment to quality ensures that all our burgers are from natural free-range beef and hormone-free and antibiotic-free, cooked medium-well.

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee