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Updated RecentlySecond Cup vs Cafe Supreme Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Cafe Supreme including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $300,000 - $375,000 |
| Franchise Fee | $25,000 | $35,000 |
| Royalty Fee | 7.5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1975 | - |
| Year Franchised | 1975 | - |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/No |
| Start-up Costs | -/- | No/No |
| Equipment | -/- | No/No |
| Inventory | -/- | No/No |
| Receivables | -/- | No/No |
| Payroll | -/- | No/No |
Training & Support |
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| Training | - | The comprehensive 4-week training program at our Corporate Training Centre provides hands-on experience covering all phases of operating your Cafe Supreme franchise. You will receive operations manuals that cover everything from employee hiring and training to product preparation, management, advertising and business systems. The training continues with special on-site support by one of our training managers for 1 week for your cafe opening. |
| Support | - | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Cafe Supreme
Cafe Supreme responds to the trend towards wholesome food and healthier lifestyles by offering customers fresh nutritious alternatives to conventional fast-food choices. Our European style cafe-bistros offer a light fair menu selection combined with gourmet coffee sales sold by the cup and pound. Baking is an integral part of the operations as all sandwiches are served on speciality breads such as ciabatta, foccacia and baguettes. Menu items also focus on a wide selection of gourmet salads and sandwiches, oven-baked breads and pastries, complimented by an exclusive selection of premium coffees. The menu overall is health conscious and international in flavour, creating a fusion of Italian, Mediterranean, Californian and Asian cuisine. Cafe supreme offers the following:
1. Facilities planning, specifications for fixtures, equipment and leasehold improvements and the option to take advantage of a full turnkey package. 2. Assistance in site selection and lease negotiations. 3. In-store training. 4. Store opening assistance. 5. Advertising and marketing support. 6. Continued field support. 7. Unique promotions and public relations programs. 8. A complete product line of gourmet food and coffee products.