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Updated RecentlySecond Cup vs All The Perks Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs All The Perks Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $50,000 - $250,000 |
| Franchise Fee | $25,000 | N/A |
| Royalty Fee | 7.5% | $175/month |
| Advertising Fee | 2% | - |
| Year Founded | 1975 | - |
| Year Franchised | 1975 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | 7 days of intense training. Each new licensee is required to attend a 2 day coffee knowledge program at our roasting facility in Cleveland, OH. You may bring up to 4 others to this 2-day training. The 2-day program covers roasting techniques and proprietary blends, equipment operation and maintenance, and other product knowledge. In the week prior to your opening our trainers will spend 5 days with you and your staff providing hands-on training on procedures that range from drink preparation to machine maintenance, and customer service to inventory control. |
| Support | - | ALL THE PERKS ESPRESSO CAF� has developed systems and operating procedures that are designed to guide you in the operation of your coffee business. Our on-going support will assist you to maintain a high standard of quality and uniformity important to grow and maintain your client base. You will also receive an ALL THE PERKS Operations Manual and CD." |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About All The Perks Coffee
THIS IS A BUSINESS OPPORTUNITY
THIS IS NOT A FRANCHISE
At All The Perks we're committed to supporting independent coffeehouses. We offer our strong branding concepts and still allow for a store's individual identity. Our combined experience of 70 + years has been providing comprehensive design assistance for 32 years to those opening a cafe or coffee shop. Our goal is to create the most functional and efficient floor plan for your new cafe saving you both time and money along the way. Our services provide all aspects of design & layout as well as sourcing and installation of all equipment, cabinetry & signage, menu planning, food service purveyors and barista training.
We offer:
* Standard Espresso Cafe
* Carts & Kiosks
* Double Drive Thrus
* Area Developer