Second Cup vs Coffee Bean & Tea Leaf Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Coffee Bean & Tea Leaf including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Second Cup Franchise
Coffee Bean & Tea Leaf Franchise
Investment $300,000 - $500,000$3,000,000 - $5,000,000
Franchise Fee $25,000N/A
Royalty Fee 7.5%-
Advertising Fee 2%-
Year Founded 19751963
Year Franchised 19751996
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Second Cup Franchise
Coffee Bean & Tea Leaf Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

Sophisticated developers with a proven track record of success, with the experience, capabilities, and resources to grow the brand. Prospective franchisees should have experience in: Multi-unit retail or restaurant operations Franchise operations Commercial real estate


Financing Options
 
Second Cup Franchise
Coffee Bean & Tea Leaf Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Second Cup Franchise
Coffee Bean & Tea Leaf Franchise
Training --
Support -

We have an integrated supply chain with worldwide distribution capabilities, owning the process from seed to cup. Exclusive and proprietary recipes for beverages, pastries, and cafe meals are created by our product development team who ensures each item is crafted to our premium standards. Our real estate and development team assists in store design, stores specifications and construction. Our support team includes a dedicated Franchise Business Manager for day-to-day operations and ongoing support, as well as franchise trainers and training centers in Los Angeles, Kuala Lumpur and Singapore.
Marketing -

Our marketing team provides collateral, resources and guidance to increase brand visibility and help maintain the integrity of The Coffee Bean & Tea Leaf name while continuing to expand and strengthen the brand around the world.
Operations --

Expansion Plans
 
Second Cup Franchise
Coffee Bean & Tea Leaf Franchise
US Expansion -Yes
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


"Top

#49 in Canada's Top franchises.

About Coffee Bean & Tea Leaf

Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately-held chain of specialty coffee and tea stores in the United States. With a reputation for excellence, the company is known for its premium, handcrafted, flavorful beverages as well as product innovations including having developed The Original Ice Blended coffee beverage. Stores can be found worldwide in markets such as California, Arizona, Nevada, China, India, Korea, Singapore, Malaysia, Philippines, Indonesia, Israel, Egypt, UAE, Qatar, and Mexico - and continue to expand rapidly.

 RETAIL Formats

Traditional Retail

Traditional street side locations and shopping malls represent the majority of The Coffee Bean & Tea Leaf cafes worldwide. Our retail design offers a modern, contemporary look coupled with a highly efficient back-of-house configuration. We have proven to be successful in locations big and small around the world.

Non-Traditional Retail
AIRPORTS
The Coffee Bean & Tea Leaf has over 40 airport locations around the world. We offer the traveler a premium specialty coffee and tea experience wherever they may be, and successfully operate both in-line and free-standing cafes in the airport and travel channels.
UNIVERSITY CAMPUSES
We have a growing number of locations on University Campuses. The Coffee Bean & Tea Leaf provides an environment for students and staff to work and socialize while enjoying our beverage and food offering.
MILITARY BASES
On Military Bases, We are proud to serve members of the United States military and their families.
STORE IN STORE
The Coffee Bean & Tea Leaf offers grocery shoppers Store in Store cafes and kiosks that provide our world class beverages as well as retail products available on grocery store shelves across the United States. For inquiries regarding wholesale distribution, please visit the For Business section of our website.
HOTELS & CASINOS

The Coffee Bean & Tea Leaf is also featured in some of the leading Hotel and Casino properties worldwide. Our scalable retail footprint allows us to deliver a premium Beverage and Food option for fine Hotel and Casino properties.

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