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Updated RecentlySecond Cup vs Clean Juice Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Clean Juice including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $269,000 - $512,500 |
| Franchise Fee | $25,000 | $42,500 |
| Royalty Fee | 7.5% | 6% |
| Advertising Fee | 2% | to 3% |
| Year Founded | 1975 | 2015 |
| Year Franchised | 1975 | 2016 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 88 hours Classroom Training: 50 hours |
| Support | - | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Number of Employees Required to Run: 20 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Clean Juice
We all know why organic matters from a health standpoint, but what does this mean for you as a business owner?
According to the Organic Trade Association, organic is the fastest growing sector of the U.S. food industry. Organic food sales increase by double digits annually, far outstripping the growth rate for the overall food market. The U.S. Families’ Organic Attitudes and Beliefs Survey 2016, conducted by OTA, reveals that America’s 75 million Millennials are now devouring organic, and they’re making sure their families are too. Parents in the 18- to 34-year-old age range are now the biggest group of organic buyers in America.
And with $43.3 billion in total organic product sales, the industry saw its largest dollar gain ever, according to the U.S. Organic Industry Survey 2016. This adds $4.2 billion in sales in 2015, up from the $3.9 billion recorded in 2014. For the fourth year running, the industry saw growth in the double digits at 10.8%. To-date, the industry has shown steady gains since the recession of 2009, with a growth rate well beyond that of the overall food market at 3.3% in 2015.
From the day we launched our first Clean Juice location in June 2015, we have been committed to bringing the organic and healthy lifestyle we are so passionate about to the world. What better way to do that than to partner with people who share this same vision?