Second Cup vs Factory Donuts Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Second Cup vs Factory Donuts including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Second Cup Franchise
Factory Donuts Franchise
Investment $300,000 - $500,000$213,300 - $341,300
Franchise Fee $25,000$20,000
Royalty Fee 7.5%5%
Advertising Fee 2%2.5%
Year Founded 19752017
Year Franchised 19752017
Term Of Agreement -10 years +10
Term Of Agreement -10 years +10
Renewal Fee --


Business Experience Requirements
 
Second Cup Franchise
Factory Donuts Franchise
Experience Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.-

Financing Options
 
Second Cup Franchise
Factory Donuts Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Second Cup Franchise
Factory Donuts Franchise
Training --
Support --
Marketing --
Operations -Most Factory Donuts will employ 10-20 employees

Expansion Plans
 
Second Cup Franchise
Factory Donuts Franchise
US Expansion -Yes
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


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#49 in Canada's Top franchises.

About Factory Donuts

Factory Donuts is more than just a business of making great tasting donuts and coffee. It’s a culture. At Factory Donuts you will be part of a family; whether it’s as an employee or as a franchise partner. The founders' background and their beliefs for a well operated, highly efficient, and value oriented business strategy make Factory Donuts a stand out business model that others strive to be. 
The business model at Factory Donuts is about simplicity and efficiency. Donuts are a billion dollar industry and growing. The idea of a fresh, made to order donut along with premium coffee drinks is a segment that Factory Donuts will fill.