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Below is an in-depth analysis and side-by-side comparison of Proforma vs Adventures in Advertising including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $44,030 - $59,695 | $35,000 |
Franchise Fee | $34,500 | $30,000 |
Royalty Fee | 5-8% | 6-8% |
Advertising Fee | 0.25% -1% | - |
Year Founded | 1978 | 1980 |
Year Franchised | 1986 | 1994 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Proforma is seeking individuals with good marketing, relationship building and sales skills. Industry knowledge or background is not necessary as product knowledge is taught during our training program. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | Yes/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Proforma Franchise Owners are provided with comprehensive training, proven marketing and sales techniques, and business development tools at Proforma's Success University, in an excellent week-long training program at the Worldwide Support Center in Cleveland, Ohio. Classroom Training: 25 hours Additional Training: At regional/annual convention | - |
Support | Ongoing Support Newsletter Meetings/Conventions Toll-Free Line Online Support Proprietary Software Franchisee Intranet Platform | - |
Marketing | - | - |
Operations | Number of Employees Required to Run: 1 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Dan Carlson started Adventures in Advertising in 1982 in Seattle. The company acted as an independent distributor of logo merchandise, but soon moved into the design and consulting side of the promotional products business. Adventures in Advertising franchisees work with organizations and corporations, helping them put together marketing programs involving promotional items such as T-shirts, mouse pads and pens bearing their logos. Franchisees can run the business out of their homes, in an office or as an add-on to another business.