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Below is an in-depth analysis and side-by-side comparison of Penn Station East Coast Subs vs Alamo Drafthouse Cinemas including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $383,844 - $613,764 | $1,250,000 - $2,000,000 |
Franchise Fee | $25,000 | $75,000 |
Royalty Fee | to8% | 5% |
Advertising Fee | 2-3% | 0.8% |
Year Founded | 1985 | 1997 |
Year Franchised | 1988 | 2003 |
Term Of Agreement | 5 years | 10 years +10 |
Term Of Agreement | 5 years | 10 years +10 |
Renewal Fee | $2500 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 202-299 hours Classroom Training: 25-33 hours | Austin, TX Four weeks On-site Two weeks |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | Average Number of Employees: 7 Full-time, 60 Part-time |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |