Wyndham Hotels & Resorts vs Trademark Collection Hotel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wyndham Hotels & Resorts vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wyndham Hotels & Resorts Franchise
Trademark Collection Hotel Franchise
Investment $42,112,580 - $69,188,897$198,558 - $12,854,531
Franchise Fee $54,500N/A
Royalty Fee 5%-
Advertising Fee 3%-
Year Founded 19812017
Year Franchised 19962017
Term Of Agreement 15-20 YEARS-
Term Of Agreement 15-20 YEARS-
Renewal Fee Negotiable, renewable-


Business Experience Requirements
 
Wyndham Hotels & Resorts Franchise
Trademark Collection Hotel Franchise
Experience --

Financing Options
 
Wyndham Hotels & Resorts Franchise
Trademark Collection Hotel Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Wyndham Hotels & Resorts Franchise
Trademark Collection Hotel Franchise
Training On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops-
Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform -
Marketing Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app-
Operations Absentee Ownership Allowed Number of Employees Required to Run: 10 - 15 -

Expansion Plans
 
Wyndham Hotels & Resorts Franchise
Trademark Collection Hotel Franchise
US Expansion -Yes
Canada Expansion NoYes
International Expansion NoYes

Company Overviews

About Wyndham Hotels & Resorts

Wyndham Hotels and Resorts is an upscale full-benefit inn network with areas in business and get-away goals around the world. Inn pleasantries incorporate meeting spaces, eateries, business and wellness focuses. Resort areas offer golf, tennis, shorelines and spas. Wyndham Hotels and Resorts is a piece of Wyndham Worldwide, which spun off from Cendant Corporation in 2006.

As one of the world's biggest friendliness organizations, Wyndham Worldwide offers explorers around the world, and in addition inn financial specialists, engineers, and administrators, a wide suite of cordiality items and administrations crosswise over different settlement options and value ranges. We have manufactured a critical nearness in real friendliness showcases in the United States and all through the world.

We establishment inns in the upper upscale through economy sections of the cabin business and give property administration administrations to upscale properties through Wyndham Hotel Management.

The total investment necessary to begin operation of a 301 room hotel typically ranges from $42,112,580 to $69,188,897 for a new construction project and from $1,439,745 to $29,392,990 for a conversion hotel. Land acquisition costs are not included in these ranges. The above amounts include a range of $180,085 to $189,035 that must be paid to the franchisor or an affiliate.

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#298 in Franchise 500 for 2020.

"Entrepreneur
#428 in Franchise 500 for 2020.



About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).