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Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs 32Degrees A Yogurt Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $389,942 - $860,654 | $275,000 - $473,000 |
Franchise Fee | $40,000 | $25,000 |
Royalty Fee | 6% | 6 |
Advertising Fee | 2% | 1 |
Year Founded | 1998 | 2010 |
Year Franchised | 2002 | 2010 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse | 32� University provides professional training in all aspects of operating a 32� A Yogurt Bar� store. Once you are approved for a franchise, your training will begin with an intensive training program. This will include not only working in one of our stores, but also meeting with marketing, accounting and operations staff. This is a thorough training program designed to provide you with the necessary knowledge and skills to operate your own 32� A Yogurt Bar� store! |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | The franchisor maintains an outstanding marketing team. We will provide you with advice for your local advertising, including assistance with identification of desired media in your local market area, print ad design and placement, social media outlets and other possible marketing efforts to make your store a well-known destination. |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 12 | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
* Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
* Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
* Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
* Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best.
This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.
What makes 32Degrees, a Yogurt Bar, different? At 32Degrees A Yogurt Bar, we pride ourselves on providing an environment and experience like no other! When you walk into a 32Degrees A Yogurt Bar store, you will immediately feel energized. The bright, fun atmosphere is just the beginning of the 32Degrees experience. There are a lot of yogurt concepts, but 32Degrees A Yogurt Bar stands out from the rest. At the heart of each store is our staff. Through extensive training and continuing education about the products we serve, our staff is always willing and able to offer assistance and share our knowledge about our delicious treats. You will always find a smiling and friendly face waiting to greet you. With a selection of more than 50 toppings, our topping bar allows each customer to create a sweet treat which is uniquely theirs. We ALWAYS use fresh fruit and always provide a wide array of nuts, candies and premium sauces. We constantly change our yogurt flavors and our toppings. At 32Degrees A Yogurt Bar, you can always design a new creation. From tart to sweet, our yogurt flavors will appeal to everyone's tastes. Simply fill your cup and choose your toppings! We take great pride in the cleanliness of our stores, paying special attention to the yogurt machines, the topping bar and all customer service areas. 32Degrees A Yogurt Bar franchisees have the full support of, and open communication with our officers and management staff. We are a family business with many years of retail background and management experience. The principal officers of our company have been operating successful retail businesses their entire working careers and are actively involved in the management of our 32Degrees A Yogurt Bar stores. They know what it takes to be a successful franchisee because they manage another retail business which has operated for over 25 years as a successful franchisee of a major national cookie brand. Our management team is committed to making 32Degrees A Yogurt Bar our most successful venture yet. As a franchisee, you will have access to the vast experience of our management staff, and they will assist you in developing the skills necessary to confidently and competently operate your own 32Degrees A Yogurt Bar store.