Ladies Workout Express vs Basecamp Fitness Franchise Comparison

Lady of America Franchise Corp. has acquired Ladies Workout Express, an Atlanta-based chain of 88 women-only fitness centers.

Realizing the different fitness needs and goals that women have, each Ladies Workout Express 30-Minute Circuit Training Center provides a highly specialized workout environment for women, designed to help them achieve their fitness goals through a more personalized workout environment. A 20-station circuit designed for women.

Basecamp Fitness is a new studio fitness concept that will push you to your limits and shakes up your workout routine. We use a varying, fitness program that gives you a complete, full-body workout combining efficient cardio AND strength training AND core movements - every class - we take the guesswork out of your workout. Our high-energy, upbeat environment and motivating instructors keep you moving and coming back for more. Basecamp is the only studio that uses an Assault bike and provides weights, as heavy as you choose, to ensure you get the best work out every time. Making You. Stronger. Faster.

Basecamp Fitness is expanding its franchising opportunities both domestically and globally. The new fitness concept is owned by Self Esteem Brands' parent franchisor to Anytime Fitness, the largest fitness franchise. The workout is one of the fastest and most efficient programs on the market and solves the needs of our customers’ busy lifestyle.