Ladies Workout Express vs Iron Tribe Fitness Franchise Comparison

Lady of America Franchise Corp. has acquired Ladies Workout Express, an Atlanta-based chain of 88 women-only fitness centers.

Realizing the different fitness needs and goals that women have, each Ladies Workout Express 30-Minute Circuit Training Center provides a highly specialized workout environment for women, designed to help them achieve their fitness goals through a more personalized workout environment. A 20-station circuit designed for women.

Iron Tribe was founded by fitness industry veteran, Forrest Walden, back in 2008 in his 400 square foot garage. Initially, it was just to have a place for Forrest to do group-based workouts with his friends because he couldn’t find anywhere locally that offered the right amount of space and equipment. There was no charge to belong, but you had to have a personal invite.  As more and more friends begged to come and join his garage gym, Forrest began to dream about what it would look like to start a brand-new concept that would take his team-based, group workouts to the next level and allow more lives to be impacted. The first official Iron Tribe location opened in February of 2010. The response from the community was immediate and overwhelming. In fact, the 250 membership cap was reached in under 8 months with a growing waiting list .

That location has operated at max capacity since  September of 2010 eventually moving across the street and expanding the location to serve 300 clients.