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Updated RecentlyCity Publications vs Talking Book World Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of City Publications vs Talking Book World including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $43,650 - $267,850 | $150,000 - $225,000 |
| Franchise Fee | $40,000 - $250,000 | $25,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | - | 2% |
| Year Founded | 2002 | 1993 |
| Year Franchised | 2002 | 1995 |
| Term Of Agreement | 5years/25years | 15 years +5 |
| Term Of Agreement | 5years/25years | 15 years +5 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Experienced in relationship oriented sales Interested in building strong, long-term business relationships with clients Extremely competitive and driven for success Tenacious and persistent with great people skills Self motivated with high work ethic Skilled at identifying the decision maker Ready to make a 6-figure income | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Franchisee's Store 2 Weeks |
| Support | - | Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline |
| Marketing | - | - |
| Operations | - | Average Number of Employees: 1 Full-time, 2 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | Yes |
| International Expansion | No | - |
Company Overviews
About City Publications
If you are looking to own a unique business-to-business opportunity and be your OWN boss, we could be the perfect fit. "We know how to generate highly targeted leads through our co-op direct mail, e-mail marketing, and specialized solo mailer campaigns. We have a one of a kind advertising business model and support you through all the aspects of the business. City Publications is there for you from setting up your first appointment, to conceptualizing advertisements, to final high quality printed ads. Our qualified assisted calling team helps Franchise owners by setting up appointments with ideal local businesses. Our Franchisee's success always comes first." - Lisa Thibault, Founder Each department in our corporate office plays a significant role in making your business thrive by giving you individual attention. Our multi-touch advertising model brings your clients qualified leads and you successful business. This is why we are known in the direct mail industry as premier lead generators. As a franchise owner our corporate office will walk along side you as you grow your business. This hands on approach is why our candidates make their final decision when visiting our corporate headquarters in Atlanta, GA. Meet our team and see for yourself why our impeccable support and industry knowledge makes City Publications such a great lifestyle opportunity investment. "It is very exciting to see the renewed interest in our business model. As the traditional "job market" shifts drastically, our opportunity seems to be the perfect place for the professional sales person who wants to put their future in their own hands. Our business model is based on bringing in the right type of business clients and keeping them long term, while we concentrate wholly on the marketing efforts to the affluent population that is spending money." -Richard Houden, CEO
About Talking Book World
TALKING BOOK WORLD is the world's largest retail chain of audiobook stores, with the widest selection of audiobooks to rent or buy anywhere. Pioneers of the concept of renting audiobooks, TBW makes audiobooks accessible and affordable - with innovative programs that give unlimited use of our library and with no due dates.