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Below is an in-depth analysis and side-by-side comparison of City Publications vs VYPE High School Sports Magazine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $43,650 - $267,850 | $152,000 - $337,000 |
Franchise Fee | $40,000 - $250,000 | $30,000 |
Royalty Fee | 6% | $40 per page or 6% |
Advertising Fee | - | - |
Year Founded | 2002 | 2005 |
Year Franchised | 2002 | 2005 |
Term Of Agreement | 5years/25years | - |
Term Of Agreement | 5years/25years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Experienced in relationship oriented sales Interested in building strong, long-term business relationships with clients Extremely competitive and driven for success Tenacious and persistent with great people skills Self motivated with high work ethic Skilled at identifying the decision maker Ready to make a 6-figure income | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | A full week of classroom training at our corporate office in Tulsa Oklahoma covering these topics: * Introduction to the sports marketing industry * Working with sports media professionals * Marketing your business * Learning the sales presentation * Distributing your magazine Setting up your office Your Team Manager and Start-Up Specialist will then join you in your exclusive territory to accomplish the following: * Research and understand your market * Analyze your distribution locations * Fine-tune your sales presentation * Make initial sales calls Network with prospects in the community In addition, to help you get started we: * Assist you in building a minimum of your first three issues * Provide production training in a classroom setting |
Support | - | VYPE Franchise team members receive ongoing coaching and support to assist in the success of their publishing franchise. VYPE continues to provide each Franchise the following: * Ongoing market support with their dedicated VYPE market representative * As needed support to assist in the production of their publication * Ongoing website support * Regional VYPE meetings and annual business conference for networking |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
If you are looking to own a unique business-to-business opportunity and be your OWN boss, we could be the perfect fit. "We know how to generate highly targeted leads through our co-op direct mail, e-mail marketing, and specialized solo mailer campaigns. We have a one of a kind advertising business model and support you through all the aspects of the business. City Publications is there for you from setting up your first appointment, to conceptualizing advertisements, to final high quality printed ads. Our qualified assisted calling team helps Franchise owners by setting up appointments with ideal local businesses. Our Franchisee's success always comes first." - Lisa Thibault, Founder Each department in our corporate office plays a significant role in making your business thrive by giving you individual attention. Our multi-touch advertising model brings your clients qualified leads and you successful business. This is why we are known in the direct mail industry as premier lead generators. As a franchise owner our corporate office will walk along side you as you grow your business. This hands on approach is why our candidates make their final decision when visiting our corporate headquarters in Atlanta, GA. Meet our team and see for yourself why our impeccable support and industry knowledge makes City Publications such a great lifestyle opportunity investment. "It is very exciting to see the renewed interest in our business model. As the traditional "job market" shifts drastically, our opportunity seems to be the perfect place for the professional sales person who wants to put their future in their own hands. Our business model is based on bringing in the right type of business clients and keeping them long term, while we concentrate wholly on the marketing efforts to the affluent population that is spending money." -Richard Houden, CEO
VYPE, provides an effective and profitable model to helping franchisees obtain their personal and financial aspirations. With a high-quality publication, VYPE makes profitability very attainable for franchisees by grabbing the core demographics of readers that advertisers are trying to reach. With multiple markets (franchises) producing monthly publications highlighting the local kids, schools and communities, VYPE delivers a demographic and psychographic to advertisers that is unparalleled in the print industry. Top 10 Reasons to Become a Franchisee 1. Outstanding Products 2. Multiple Revenue Streams 3. Brand Awareness 4. Training & Support 5. Business to Business * Auto Dealers * Banks * Shopping malls * Restaurants * Insurance Companies * Landscaping Professionals * Pool Builders and Pool Services * Amusement parks * Hardware and Home Improvement Stores * Tree Services * Fencing Contractors * Vo tech schools * Private schools * Hair salons * Physicians * Sports medicine * Dentists and orthodontists * Entertainment Venues * Theaters * And the list goes on and on 6. Lower Than Average Investment 7. Exclusive Territory 8. Growth Industry 9. Local Celebrity 10. Because it's FUN!