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Below is an in-depth analysis and side-by-side comparison of Heidi's Brooklyn Deli vs Mr. Pickle's Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 - $400,000 | $151,500 - $342,500 |
Franchise Fee | $35,000 | $25,000 - $50,000 |
Royalty Fee | 6% | $250+/wk |
Advertising Fee | - | Up to 2% Monthly |
Year Founded | 1994 | 1996 |
Year Franchised | 2004 | 2006 |
Term Of Agreement | 15 years | 10 years |
Term Of Agreement | 15 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Restaurant experience is always helpful but, if you have experience running another type of business including working with employees and customers, managing cash and generating financial statements, we have a complete training program and manuals as well as field operational staff that can help you learn this business as well as provide ongoing support for you. SBA funding may require some restaurant experience, please consult your SBA lender.
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | - |
Support | - | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.
We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.
Mr. Pickle’s Sandwich Shop is a premium sandwich shop. Our shops offer hand sliced proprietary proteins and cheeses topped with sauces that are made daily. All sandwiches are served on our fresh baked rolls, including our famous Dutch Crunch roll. Mr. Pickle’s Sandwich Shop offers best in class sandwiches including the famous Big Jake, Reuben, and of course The Mr. Pickle. Our twenty- six plus years of success is rooted in the simple formula of "Making the Guest Happy” by providing craveable sandwiches, exceptional guest service, and local community involvement.The ideal Franchisee will strive to keep their customers happy while devoting their time and energy toward running a successful Mr. Pickle's shop.