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Updated RecentlyHeidi's Brooklyn Deli vs CafeMia Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Heidi's Brooklyn Deli vs CafeMia including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $400,000 | $221,000 - $374,000 |
| Franchise Fee | $35,000 | $25,000 |
| Royalty Fee | 6% | 4.5% |
| Advertising Fee | - | 2% local +2%Nat'l |
| Year Founded | 1994 | - |
| Year Franchised | 2004 | - |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Caf�Mia provides franchisees with a comprehensive training program at its headquarters in North Carolina. This program includes a combination of classroom and in-store hands-on training. We will also provide on-site pre-opening support via our field training team prior to opening of each new store. |
| Support | - | * operating manuals & training documentation; * site selection & demographic research; * real estate support; * business planning services; * complete equipment package specification; * modular store design plans; * full training program for store managers and employees; * branded packaging, marketing and merchandising material; * on-going 24/7 support; * use of registered Caf�Mia� name and logo |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Heidi's Brooklyn Deli
Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.
We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.
About CafeMia
IT WOULD APPEAR CAFEMIA IS CLOSED Caf�Mia is a remarkable gelato boutique. Balanced revenue model. The "ice cream-only" model is an extremely risky proposition in a highly competitive retail world. Although freshly-made gelato is clearly the centerpiece of Caf�Mia's product offerings� we are much more than just a gelato shop. We have designed our product offerings to address four distinct ‘dayparts' which create a very stable revenue stream. Very few competitors do this. None do it as well as Caf�Mia. Simple operations. Our store procedures, recipes and management systems have been designed to facilitate day to day operations and create a consistent experience. We are not a full service restaurant� we aim for stores no larger than 2,000 square feet in order to keep things simple, streamlined and consistent. Remarkable products. Every Caf�Mia product offering has a "wow factor". The gelato is fresh, silky and intensely flavored. The paninis are made using warm, crusty ciabatta bread and premium ingredients. The chocolates and pastries are blissful and indulgent. In short, everything has been selected to create a unique customer experience. Gelato is big and getting bigger. The frozen desserts in the U.S. represent more than a $21 billion market. The super premium segment has grown twice the rate of the overall industry. People clearly love really good ice cream. Gelato is merely the purest, most indulgent, healthiest form of ice cream in the world. Gelato buzz getting stronger all the time. Caf�Mia is the best positioned company to take advantage of this major market opportunity.