Max & Erma's vs Humpty's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max & Erma's vs Humpty's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Max & Erma's Franchise
Humpty's Franchise
Investment $622,500 - $3,100,000$495,000 - $695,000
Franchise Fee $40,000$30,000
Royalty Fee 4%5%
Advertising Fee -2%
Year Founded 19721977
Year Franchised 19980
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Max & Erma's Franchise
Humpty's Franchise
Experience --

Financing Options

 
Max & Erma's Franchise
Humpty's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Max & Erma's Franchise
Humpty's Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Max & Erma's Franchise
Humpty's Franchise
US Expansion --
Canada Expansion NoNo
International Expansion NoNo

Company Overviews

About Max & Erma's

In 1972, Max & Erma created a fun, unique, gourmet hamburger restaurant you could take friends & family to, decorating it with quirky artifacts & local paraphernalia. Since that day, we've been committed to providing our guests with delicious all-American food & friendly service in a relaxed atmosphere the whole neighborhood can enjoy. We've grown over the years, but always remain true to what made us successful - delivering a great guest experience. After all, Max & Erma wouldn't have it any other way.

We believe that a great experience starts with our food. That's why we use the freshest, highest quality ingredients in everything we serve. Freshness and quality are truly the foundations upon which Max & Erma's was built. We make every effort to do things the right way, not the easy way. We believe this dedication and passion is the reason we're better and the reason our guests return more often. Our market research tells us that our guests know what they are going to order before they get to our restaurant because they crave certain items, our signature dishes. Many guest favorites include our delicious Chocolate Chip Cookies, Tomato Mozzarella Chicken Sandwich, Cajun Shrimp & Pasta, Laredo Steak, Santa Fe Salad, Buffalo Chicken Sandwich, Hand-Battered Onion rings and our famous Gourmet Hamburgers.

About Humpty's



Humpty’s Restaurants International Inc. (HRII) has developed restaurant concepts and operating systems that require lower levels of franchisee experience, fewer menu changes and less refurbishment to be profitable and competitive. We provide comprehensive training, support, restaurant operations, purchasing and marketing systems to minimize franchisee risk. We place a great deal of importance on system-wide procedures and operating standards to ensure store-level food service, food quality and operating efficiencies are maintained and continually improving.

One of the main mandates of HRII is to develop restaurant concepts that do not rely on abnormal economic conditions, specialized operating skills, narrow market niches and/or culinary trends to be viable. Humpty’s have developed an operating system that allows the Company to implement and control standardized product purchasing, staff/franchisee training, restaurant operations, system-wide marketing and in-store/area management infrastructures and systems. Our objective is to place franchises in low-density/high traffic, outer-metro urban, small urban and rural market centres with high concentrations of lower to middle income families and business travelers.