Max & Erma's vs Applebee's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max & Erma's vs Applebee's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Max & Erma's Franchise
Applebee's Franchise
Investment $622,500 - $3,100,000$2,009,038 - $8,267,250
Franchise Fee $40,000$35,000
Royalty Fee 4%4% initially, 5% possible after
Advertising Fee -not less than 4%
Year Founded 19721980
Year Franchised 19982014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Max & Erma's Franchise
Applebee's Franchise
Experience -Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems

Financing Options
 
Max & Erma's Franchise
Applebee's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Max & Erma's Franchise
Applebee's Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Max & Erma's Franchise
Applebee's Franchise
US Expansion -Yes
Canada Expansion NoNo
International Expansion NoYes

Company Overviews

About Max & Erma's

In 1972, Max & Erma created a fun, unique, gourmet hamburger restaurant you could take friends & family to, decorating it with quirky artifacts & local paraphernalia. Since that day, we've been committed to providing our guests with delicious all-American food & friendly service in a relaxed atmosphere the whole neighborhood can enjoy. We've grown over the years, but always remain true to what made us successful - delivering a great guest experience. After all, Max & Erma wouldn't have it any other way.

We believe that a great experience starts with our food. That's why we use the freshest, highest quality ingredients in everything we serve. Freshness and quality are truly the foundations upon which Max & Erma's was built. We make every effort to do things the right way, not the easy way. We believe this dedication and passion is the reason we're better and the reason our guests return more often. Our market research tells us that our guests know what they are going to order before they get to our restaurant because they crave certain items, our signature dishes. Many guest favorites include our delicious Chocolate Chip Cookies, Tomato Mozzarella Chicken Sandwich, Cajun Shrimp & Pasta, Laredo Steak, Santa Fe Salad, Buffalo Chicken Sandwich, Hand-Battered Onion rings and our famous Gourmet Hamburgers.

About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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