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Updated RecentlyMax & Erma's vs Albert's Family Restaurant Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Max & Erma's vs Albert's Family Restaurant including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $622,500 - $3,100,000 | $280,000 - $400,000 |
| Franchise Fee | $40,000 | $25,000 |
| Royalty Fee | 4% | - |
| Advertising Fee | - | - |
| Year Founded | 1972 | - |
| Year Franchised | 1998 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Albert's will provide you with an extensive four week training program which covers all aspects of restaurant operations. Our professional training representatives will take you through each stage of operations, including: purchasing, kitchen routines, personnel and recruiting, management controls such as food and labour costs, equipment maintenance, marketing and promotions, customer and employee relations. All training is completed in Edmonton, Alberta. |
| Support | - | Franchising is a partnership that depends on cooperation and mutual support. That's why we offer all our franchisees ongoing professional support in all aspects of operations. This support ensures the profitability of each restaurant. Our Operations Manager will periodically visit your restaurant to assist in the launching of new menu items, update purchasing programs, or to assist you in any area of operations. Albert's senior management strongly believes in action: immediate follow-up on your requests for assistance. |
| Marketing | - | Albert's Franchise Inc. has a commitment to increasing market share through professional assistance to all franchisees, aggressive promotion and marketing, increasing the customer-base in every unit, and most important, increase the awareness of the Albert's brand name throughout Western Canada. Today's customer identifies with a established brand name...it's the most valuable commodity a company can own. Customer loyalty to a brand is exactly what franchising is all about. Our marketing support will reflect changing needs and trends, and through communications with you, we will enhance our advertising and promotion efforts to assure you are receiving the most effective marketing possible. |
| Operations | - | Our aim is to build a strong franchise network by providing an efficient Operating System. Albert's Operating Manual documents our system and is easy to follow. This manual is the franchisee's continual reference to ensure employees are following the proper methods and procedures. |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Max & Erma's
In 1972, Max & Erma created a fun, unique, gourmet hamburger restaurant you could take friends & family to, decorating it with quirky artifacts & local paraphernalia. Since that day, we've been committed to providing our guests with delicious all-American food & friendly service in a relaxed atmosphere the whole neighborhood can enjoy. We've grown over the years, but always remain true to what made us successful - delivering a great guest experience. After all, Max & Erma wouldn't have it any other way.
We believe that a great experience starts with our food. That's why we use the freshest, highest quality ingredients in everything we serve. Freshness and quality are truly the foundations upon which Max & Erma's was built. We make every effort to do things the right way, not the easy way. We believe this dedication and passion is the reason we're better and the reason our guests return more often. Our market research tells us that our guests know what they are going to order before they get to our restaurant because they crave certain items, our signature dishes. Many guest favorites include our delicious Chocolate Chip Cookies, Tomato Mozzarella Chicken Sandwich, Cajun Shrimp & Pasta, Laredo Steak, Santa Fe Salad, Buffalo Chicken Sandwich, Hand-Battered Onion rings and our famous Gourmet Hamburgers.
About Albert's Family Restaurant
Today's economy demands a track record of success from any business wishing to achieve long-term employment and profit goals. Our track record dates back 50 years with the opening of our first Albert's in Edmonton, Alberta. And considering today's highly competitive market, Albert's five decades of achievement is indeed impressive.
Over the years Albert's has adapted to changing market trends of family eating habits and preferences. As a result of our market adaptation we have expanded our menu to reflect the desires of our customer,
evolving into our present image as a family restaurant, with a choice of 75 different recipes from which to select our daily specials, as well as exciting lunch and dinner specials.
For fifty years we have maintained our loyal customer base for three reasons:
1. Quality Food
2. Reasonable Prices
3. Excellent Service.
Because of our track record we are now able to offer an Albert's Family Restaurant franchise opportunity to the right kind of people. People who desire success as we do. Our established trade name, proven operating system and ongoing support are the tools our franchisees need to succeed and increase market share.
Albert's vision is to build a network of some 50 units and thus achieve our goal of being the Premier Family Restaurant Franchise Group in Western Canada. We invite you to join in our success as we grow and prosper.