Perkins vs Browns Socialhouse Franchise Comparison

Join Perkins and leverage our name, our established systems, and our special recipes - all while pleasing your guests and charting your future in the industry.

The total investment necessary to begin operation of a Perkins Restaurant and Bakery franchise is $1,557,975 - $2,742,975. This includes the $50,000 initial fee paid to the franchisor (unless you are participating in the Refranchising Program). Under the Company Restaurant Refranchising Program, in which an existing company-owned restaurant is transferred to a franchisee, the initial franchise fee is negotiable and will vary in amount depending on, among other things, the length of the franchise term and the profitability of the restaurant (additional information about the Refranchising Program is provided in the Disclosure Document).

In addition, if you sign a Development Agreement for three or more restaurants, the initial franchise fee is $40,000 for the first restaurant, $35,000 for the second restaurant and $30,000 for the third and any subsequent restaurant(s).

Browns Restaurant Group offers a variety of partnership opportunities. We are uniquely social.

Browns Socialhouse is designed to be highly competitive in smaller urban and suburban markets. We're big and aspirational enough to appeal to dedicated urbanites, yet small and "familiar" enough to ensure everyone feels welcome. We have a "secret formula" and below you'll get a sneak peek. Our main competitive advantages include: 1. Site Placement: because of our smaller footprint, Browns Socialhouses can pop up in places where many other brands simply won't fit. Being smaller, we can target "A" locations without the burden of a huge rental factor. For Guests, Browns' smaller footprint provides for a much warmer overall experience. How many people would rather see a band play in a stadium than a club? Exactly. At Browns, our Guests and team members come together and are all part of the action. This makes for a truly social eating, drinking and working experience! 2. Efficiency: building and up-keep costs stay relatively low because of Browns' smaller footprint, and Socialhouses are efficiently designed to require less staff (which lowers labour costs). 3. Kitchen + Menu: Regular menu updates keep our offerings fresh while ensuring solid margins for franchisees and excellent perceived value for Guests. Our Culinary Mission is to produce great-looking menu items with delicious, approachable flavour profiles that can be prepared consistently and cost-effectively across the system. Our Chefs embrace the role of "part menu developer" and "part quality controller," and they're constantly tasting, testing and re-evaluating current menu items for quality, consistency and Guest acceptance. 4. Bar + Lounge: Central to the Socialhouse concept is a signature bar that brings life and energy to the entire operation. Our great selection of drinks delivers great value to Guests. As with our Menu Program, drink pricing is set aggressively to enable financial targets. 5. Owner-Operator Focus: We ensure every Socialhouse we open is owned and operated by someone dedicated to the community it serves. We are able to deliver excellent product and service required to provide a "WOW Experience" to our Guests. Each and every time. Using sophisticated systems and partnering with savvy Franchisees, Browns Restaurant Group successfully competes with independent restaurants and larger chains in local markets.