Perkins vs La Madeleine Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Perkins vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Perkins Franchise
La Madeleine Franchise
Investment $1,557,975 - $2,742,975$1,249,362 - $3,088,747
Franchise Fee $40,000$40,000
Royalty Fee 4%5%
Advertising Fee -2.5%
Year Founded 19581983
Year Franchised 19582011
Term Of Agreement 20 yearsTerm of agreement not renewable
Term Of Agreement 20 yearsTerm of agreement not renewable
Renewal Fee $5000-$7500-


Business Experience Requirements
 
Perkins Franchise
La Madeleine Franchise
Experience -• Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit

Financing Options
 
Perkins Franchise
La Madeleine Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/No
Start-up Costs No/NoNo/Yes
Equipment No/NoNo/Yes
Inventory No/NoNo/Yes
Receivables No/NoNo/Yes
Payroll No/NoNo/Yes

Training & Support
 
Perkins Franchise
La Madeleine Franchise
Training -• Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours
Support -Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app
Operations --

Expansion Plans
 
Perkins Franchise
La Madeleine Franchise
US Expansion -Yes
Canada Expansion No-
International Expansion NoYes

Company Overviews

About Perkins

In today’s market, the opportunity to buy a Perkins® restaurant franchise business couldn’t be better for experienced restaurateurs interested in aligning with a concept that has withstood the test of time. Now more than ever, restaurant customers are looking for value without sacrificing selection and taste. A top leader in the family restaurant dining segment since 1958, Perkins offers high quality, flavorful and affordable menu options for breakfast, lunch, and dinner and snack. With more than 440 units across the U.S. and Canada, the heritage of the Perkins brand and the ability to adapt to current consumer trends have placed it among the top performing companies in the family restaurant franchise segment.

It’s time to take a fresh look at Perkins Restaurants. Find out how you can own one of the best family restaurant franchises in the business, and deliver the Perkins experience to loyal diners, through single-unit operations and multi-unit ownership franchise opportunities. Perkins gives you the chance to bring comfort, value, and great taste to your community - not to mention solid growth potential to your own career in foodservice.

Perkins has a vision for the future, and wants you to be part of it: our goal is to continue to offer great food and memorable dining experiences to guests across the continent!

Join Perkins and leverage our name, our established systems, and our special recipes - all while pleasing your guests and charting your future in the industry.

The total investment necessary to begin operation of a Perkins Restaurant and Bakery franchise is $1,557,975 - $2,742,975. This includes the $50,000 initial fee paid to the franchisor (unless you are participating in the Refranchising Program). Under the Company Restaurant Refranchising Program, in which an existing company-owned restaurant is transferred to a franchisee, the initial franchise fee is negotiable and will vary in amount depending on, among other things, the length of the franchise term and the profitability of the restaurant (additional information about the Refranchising Program is provided in the Disclosure Document).
In addition, if you sign a Development Agreement for three or more restaurants, the initial franchise fee is $40,000 for the first restaurant, $35,000 for the second restaurant and $30,000 for the third and any subsequent restaurant(s).


About La Madeleine

La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back. For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand. We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.

The total investment necessary to begin operation of a la Madeleine franchise is as follows:
  • Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
  • Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
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