True Rest vs Mitex Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of True Rest vs Mitex including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
True Rest Franchise
Mitex Franchise
Investment $359,887 - $778,812N/A
Franchise Fee $39,950N/A
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 2009-
Year Franchised 2014-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
True Rest Franchise
Mitex Franchise
Experience --

Financing Options
 
True Rest Franchise
Mitex Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support
 
True Rest Franchise
Mitex Franchise
Training In-depth three day training at University Tour of existing locations for spa finish concepts Classroom and hands-on role playing training On-The-Job Training: 48 hours Classroom Training: 24 hours -
Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations --

Expansion Plans
 
True Rest Franchise
Mitex Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion Yes-

Company Overviews

About True Rest

In 1954, John C. Lilly began experimenting with the mind’s response to "sensory deprivation." The next real step in the evolution of float tanks came in the early 1970s, when the floatation chamber changed from an intimidating laboratory behemoth into the modern-sleek more welcoming pods we know and love today.
The first float tank center was opened in 1973 in Beverly Hills, California. It spawned a surge in interest in floatation therapy, and paved the way for new centers to open all around the world. Over the next decade, centers saw steady growth and many news and media outlets ran featured stories about the therapy, the tanks, and the medical benefits.
If the present growth of the industry is any indication, the future of floating is bright. The community of supporters is growing steadily, the industry is advancing, and the practice of floatation therapy is becoming more available to the general public.
True REST Float Spa is a world's largest float spa brand. With over 78 awarded franchised locations across the country, it is on its way to servicing 1 million floats.
True REST Float Spa has created a luxury float spa experience in 10 inches of water and one thousand pounds of Epsom salts. Clients float effortlessly in their float suite. Each location is dedicated to providing pain relief, relaxation and better sleep through a 60-minute float session. True REST Float Spa offers monthly memberships programs and packages.

Veteran Incentives  10% off franchise fee
"Entrepreneur
#205 in Franchise 500 for 2020.
#139 in Franchise 500 for 2021.










About Mitex

We are the pioneers and by far # 1 in Mattress Hygienic. MITex offers two concepts: Mattress Cleaning and DRY Extension Carpet Cleaning. Both Systems are very effective and could be worked seperate or in combination.