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Below is an in-depth analysis and side-by-side comparison of Applebee's vs Hamlet including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,009,038 - $8,267,250 | N/A |
Franchise Fee | $35,000 | N/A |
Royalty Fee | 4% initially, 5% possible after | - |
Advertising Fee | not less than 4% | - |
Year Founded | 1980 | 1950 |
Year Franchised | 2014 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | - |
Support | - | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
In 1950, Marylin, a dress designer, and Harry Lewis, an actor, opened the first Hamburger Hamlet on Sunset Blvd; because of their commitment to quality, flavor and "simply marvelous food and drink," it became an immediate success. Hamlet quickly became a Hollywood landmark and was packed with celebrities every night of the week. Over the next 3 decades, Hamlet expanded throughout Southern California and Washington DC; to date, there is still nothing to rival the great food, casual comfort and superb service of Hamlet.