Applebee's vs Seacrets Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Applebee's vs Seacrets including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Applebee's Franchise
Seacrets Franchise
Investment $2,009,038 - $8,267,250$1,639,333 - $3,061,667
Franchise Fee $35,000$45,000
Royalty Fee 4% initially, 5% possible after6% and 10% from hotel
Advertising Fee not less than 4%1% local
Year Founded 1980-
Year Franchised 2014-
Term Of Agreement -10 years+10 +10
Term Of Agreement -10 years+10 +10
Renewal Fee --


Business Experience Requirements
 
Applebee's Franchise
Seacrets Franchise
Experience Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems *You or an operating partner within your franchise team must have significant foodservice and/or hospitality experience in order to qualify to become a Seacrets franchise owner. *In most cases, we expect franchise owners/operating partners to take an active role in daily operations. *Sales, customer relations, and supervisory skills, plus a strong work ethic coupled with honesty and integrity, are also important. *You must be able to meet the financial requirements for developing and operating a Seacrets business.

Financing Options
 
Applebee's Franchise
Seacrets Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Applebee's Franchise
Seacrets Franchise
Training -*You and your key management and kitchen staff will receive up to eight weeks of training at our corporate location. *Additional training will be provided if hotel or nightclub operations are part of your franchise business
Support -*Site Selection & Build-Out Guidance: site selection, building design and interior and exterior decor. *Initial Training and Ongoing Support: comprehensive corporate- and local-based training covering key business management functions. (Additional training will be provided to franchisees who oversee hotel or nightclub operations.) *Inventory Assistance: including planning and ordering initial equipment and supplies. *Established Standards and Procedures for every part of the business (front of house, back of house, bar, restaurant, music venues, and more), all detailed in our confidential operations manual. *Exclusive recipes, ingredients and cooking techniques for our specialty dishes, many of which are made from scratch; plus proprietary branded food products for retail sale. *Relationships with approved vendors and built-in volume discounts. *Marketing guidance and pre-developed materials for local advertising and promotions.
Marketing --
Operations --

Expansion Plans
 
Applebee's Franchise
Seacrets Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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About Seacrets

The Seacrets Restaurant, Bar and Hotel Franchise Program: Bring a Little Bit of Jamaica to Your Local Community Since Seacrets was propelled over two decades back, our idea has turned out to be synonymous with great sustenance and great circumstances for clients from up and down the Eastern Seaboard … and past. Everybody who visits Seacrets appreciates a smidgen of island life. That is the reason we're glad to call ourselves Jamaica, U.S.A.! Presently we're prepared to grow our physical operations past our Ocean City, Maryland base, and bring our tropical eating and excitement experience to individuals the country over. We've put a great deal of work into cleaning and culminating our frameworks, methodology, formulas, and the sky is the limit from there, and we are prepared to impart the points of interest to qualified establishment proprietors. Join our group and get on the way to owning and growing a genuinely unmatched idea in the gigantic cordiality establishment industry. Seacrets gives you the instruments, the marking, and the interestingly themed idea you have to emerge in the commercial center! For more data on the Seacrets establishment program, visit our Frequently Asked Questions page, ask for a leaflet