Applebee's vs Giorgio Restaurants Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Applebee's vs Giorgio Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Applebee's Franchise
Giorgio Restaurants Franchise
Investment $2,009,038 - $8,267,250$175,000 - $500,000
Franchise Fee $35,000$25,000 - $50,000
Royalty Fee 4% initially, 5% possible after4.5%-7%
Advertising Fee not less than 4%-
Year Founded 1980-
Year Franchised 2014-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Applebee's Franchise
Giorgio Restaurants Franchise
Experience Our Ideal Franchise Partner -Is committed to a long term franchise relationship built on trust and respect -Knows how to build a brand -Understands that accessible pricing and value are core components of casual dining -Has prior hospitality experience or knowledge, particularly in critical areas like supply chain, quality assurance, real estate development, and marketing -Has or will have infrastructure dedicated to the development of our brand -Has material liquidity and net worth, with access to capital -Has a track record of developing multi-unit restaurant systems -

Financing Options
 
Applebee's Franchise
Giorgio Restaurants Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Applebee's Franchise
Giorgio Restaurants Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Applebee's Franchise
Giorgio Restaurants Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion Yes-

Company Overviews

About Applebee's

Applebee's is the largest casual dining chain in the world with sales of $4.7 billion in 2006. Already the business staple of friendly casual dining, Applebee's is pursuing expansion opportunities, and is looking for individuals/firms with a serious interest in developing our successful brand internationally. For years Applebee's has embraced neighborhood culture, providing high-quality food and drinks in a friendly and informal atmosphere. Compared to the competition, Applebee's consistently delivers food to the consumer faster as well as more affordably. We plan to take this same mantra abroad, creating a warm, inviting dining experience designed around location-specific demographics and customer preference information.

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About Giorgio Restaurants

The first GIORGIO restaurant opened on Ste-Catherine Street in Montreal in December 1977. Between November 1979 and June 1984, the evolution of the concept continued and GIORGIO acquired a solid reputation in a short time. Over the past five years, GIORGIO has maintained a growth rate of one branch per year in the regions of Montréal, Laval and the South Shore. The chain now has 6 branches. With 40 years of experience, Giorgio Ristorante is a true institution of Italian catering. And that's not all, you can Bring Your own Wine!