Red Robin Gourmet Burgers vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Red Robin Gourmet Burgers vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Red Robin Gourmet Burgers Franchise
The Counter Franchise
Investment $1,865,000 - $4,115,000$711,133 - $1,939,750
Franchise Fee $35,000$35,000
Royalty Fee 4%6%
Advertising Fee -2%
Year Founded 19692003
Year Franchised 02005
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Red Robin Gourmet Burgers Franchise
The Counter Franchise
Experience --

Financing Options

 
Red Robin Gourmet Burgers Franchise
The Counter Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Red Robin Gourmet Burgers Franchise
The Counter Franchise
Training - On-The-Job Training: 964 hours Classroom Training: 164 hours
Support -Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations - Absentee Ownership Allowed

Expansion Plans

 
Red Robin Gourmet Burgers Franchise
The Counter Franchise
US Expansion No-
Canada Expansion No-
International Expansion No-

Company Overviews

About Red Robin Gourmet Burgers

Red Robin Gourmet Burgers was founded in 1969. It is a casual dining restaurant chain that serves up wholesome, fun, feel-good experiences in a family-friendly environment. Red Robin restaurants are famous for serving more than 22 high-quality gourmet burgers in a variety of recipes with Bottomless Steak Fries, as well as salads, soups, appetizers, entrees, desserts, and signature Mad Mixology Beverages. There are more than 360 Red Robin restaurants located across the United States and Canada, which include both corporate-owned locations and those operating under franchise or license agreements.

The initial franchise fee is $35,000. The total investment necessary to begin operation of a RED ROBINĀ® RESTAURANT ranges from $2,220,000 to $4,115,000 for a freestanding prototype building, or $1,865,000 to $3,635,000 for a standard-size, in-line space prototype or for a mid-size, in-line space prototype.
These ranges include the initial franchise fee of $35,000 that you must pay to the franchisor but does not include the cost of buying, building or renting the restaurant location and the cost to obtain a liquor license.

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About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee