Auto-Lab vs Honest-1 Auto Care Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Auto-Lab vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Auto-Lab Franchise
Honest-1 Auto Care Franchise
Investment $128,750 - $317,500$206,650 - $659,150
Franchise Fee $27,500$45,000
Royalty Fee 6%6%
Advertising Fee 3%1%
Year Founded 19852003
Year Franchised 20042003
Term Of Agreement -20
Term Of Agreement -20
Renewal Fee -25% of franchise fee at the time of renewal


Business Experience Requirements

 
Auto-Lab Franchise
Honest-1 Auto Care Franchise
Experience -

An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.


Financing Options

 
Auto-Lab Franchise
Honest-1 Auto Care Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support

 
Auto-Lab Franchise
Honest-1 Auto Care Franchise
Training Continuous technical and management training programs On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
Support Auto-Lab, LLC offers support in all areas of business management and operations through our corporate office, located in Farmington Hills, MI, and our strategic vendor partners. Our support includes, but is not limited to, continuous technical and management training programs, group purchasing programs, group marketing and advertising programs, electronic purchasing through vendor partners, a program for HotLine support, instant information network, assistance with business opportunities, etc.

There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

Marketing -Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations -

The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.


Expansion Plans

 
Auto-Lab Franchise
Honest-1 Auto Care Franchise
US Expansion YesYes
Canada Expansion --
International Expansion --

Company Overviews

About Auto-Lab

Auto-Lab Complete Car Care Centers is a full service auto repair and maintenance service franchise that has been operating since early 1989. Auto-Lab currently operates stores in Michigan, Illinois, Indiana, Iowa, Arizona, California, and Florida. Auto-Lab offers an immense amount of franchise support from our corporate office as well as a highly respected brand image. We require less investment, a small franchise fee and more control of marketing and advertising associated with your target customer base. The Auto-Lab Business Management System is a computer program unique to Auto-Lab that will assist you in all areas of managing a successful
Auto-Lab Complete Car Care Center.

The total investment necessary to begin operation of a single unit Auto-Lab franchise is from $128,750 to $317,500. This includes $13,750 to $27,500 that must be paid to the franchisor or its affiliates. If you convert an existing auto care facility to an Auto-Lab single unit franchise, the total investment necessary is from $29,500 to $279,500, which includes $19,500 that must be paid to the franchisor or its affiliates.

About Honest-1 Auto Care

Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.

Veteran Incentives  $5,000 off franchise fee