Whataburger vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Whataburger vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Whataburger Franchise
The Counter Franchise
Investment $1,200,000$711,133 - $1,939,750
Franchise Fee N/A$35,000
Royalty Fee -6%
Advertising Fee -2%
Year Founded 19502003
Year Franchised 02005
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Whataburger Franchise
The Counter Franchise
Experience --

Financing Options
 
Whataburger Franchise
The Counter Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Whataburger Franchise
The Counter Franchise
Training - On-The-Job Training: 964 hours Classroom Training: 164 hours
Support -Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations - Absentee Ownership Allowed

Expansion Plans
 
Whataburger Franchise
The Counter Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Whataburger

A Great Company, A Great Burger. Those simple ideas have guided us through more than 70 years of Whataburger history, which began in 1950 when Harmon Dobson opened the first Whataburger in Corpus Christi, Texas. From day one, Harmon believed that valuing his employees would ensure the success of the company, and he was right. What was once a two-man burger stand has grown to over 650 Whataburger locations across 10 states. We are an uncommon company within the burger industry, because we've never compromised the quality of our products and we genuinely respect our people. We are a family owned and operated company and everyone who works at Whataburger - from the home office to the restaurants - is referred to as a Family Member.

Whataburger doesn’t demand any kind of royalty fee.

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee