Whataburger vs Mooyah Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Whataburger vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Whataburger Franchise
Mooyah Franchise
Investment $1,200,000$403,750 - $639,100
Franchise Fee N/A$40,000
Royalty Fee -6%
Advertising Fee -3%
Year Founded 19502007
Year Franchised 02007
Term Of Agreement -10 years+5+5
Term Of Agreement -10 years+5+5
Renewal Fee --


Business Experience Requirements
 
Whataburger Franchise
Mooyah Franchise
Experience - The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000.

Financing Options
 
Whataburger Franchise
Mooyah Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Whataburger Franchise
Mooyah Franchise
Training -Available at headquarters: 2 weeks.
Support -Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing -Co-op advertising, Ad slicks, National media, Regional advertising
Operations --

Expansion Plans
 
Whataburger Franchise
Mooyah Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Whataburger

A Great Company, A Great Burger. Those simple ideas have guided us through more than 70 years of Whataburger history, which began in 1950 when Harmon Dobson opened the first Whataburger in Corpus Christi, Texas. From day one, Harmon believed that valuing his employees would ensure the success of the company, and he was right. What was once a two-man burger stand has grown to over 650 Whataburger locations across 10 states. We are an uncommon company within the burger industry, because we've never compromised the quality of our products and we genuinely respect our people. We are a family owned and operated company and everyone who works at Whataburger - from the home office to the restaurants - is referred to as a Family Member.

Whataburger doesn’t demand any kind of royalty fee.

About Mooyah

MOOYAH...a distinctive new opportunity. One of the first things people say is "What is a MOOYAH?" Rich Hicks and Todd Istre, co-founders of MOOYAH, have the answer -"Just Burgers. Just Fries. Just Better." Simply put, MOOYAH is dedicated to serving the best burgers and fries you have ever tasted. MOOYAH is built to be a leading force in the "fast casual" dining industry. The restaurant has a clean, crisp and cool atmosphere with excellent Guest service and a contagious amount of energy. Plus, the restaurant's menu board is as simple as it gets, offering only burgers, fries, and to satisfy the occasional sweet tooth, thick and frosty shakes. Every MOOYAH hamburger is made to order with 100 percent fresh America beef and daily baked buns. From the moment Guests enter the door, their five senses are overwhelmed with the "MOOYAH" experience. With such a simple and exciting restaurant concept, the founders decided to make the business side of MOOYAH just as attractive. By thinking through everything from the broad appeal of hamburgers and simplicity of operations to real estate availability, MOOYAH is creating positive relationships between its key stakeholders, franchisees and employees. MOOYAH is always searching for new, well-qualified franchisees who share its passion for serving Guests the greatest hamburger and french fry they have ever tasted. Come indulge in the MOOYAH experience.

"Top
#92 in Gator's Top franchises.