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Updated RecentlyAnnie's Old Fashioned Ice Cream and Lemonade vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Annie's Old Fashioned Ice Cream and Lemonade vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $69,500 - $372,800 | $95,600 - $477,500 |
| Franchise Fee | $25,000 | $15,000 - $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 1.5% |
| Year Founded | 2000 | 2009 |
| Year Franchised | 2006 | 2012 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | - | No |
| Canada Expansion | - | No |
| International Expansion | - | No |
Company Overviews
About Annie's Old Fashioned Ice Cream and Lemonade
We understand: Franchisees are entrepreneurs. They want to leverage a proven system and run their own business. A simple, fun, versatile business. A business with solid economics that will support a profitable enterprise. It is this simple idea that has driven the development of the Annie’s opportunity. The Annie’s team has worked diligently to surround Annie’s premium products with a premium business model - a well-conceived package that will deliver time-tested, great products. This ground-up business planning started with developing an understanding of what would create a rewarding experience for franchisees, including:
- A reasonable investment
- A true "turn-key” program
- Simplified inventory management
- Low labor requirements
- Solid product margins
- Flexible retail options
About sweetFrog
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe