Crowne Plaza vs AFM Hospitality Corporation Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Crowne Plaza vs AFM Hospitality Corporation including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Crowne Plaza Franchise
AFM Hospitality Corporation Franchise
Investment $35,380,430 - $70,256,900$2,000,000 - $20,000,000
Franchise Fee $75,000$35,000
Royalty Fee 5%3%
Advertising Fee -4%
Year Founded 19831991
Year Franchised 19831992
Term Of Agreement -5/5/5/5 Years
Term Of Agreement -5/5/5/5 Years
Renewal Fee --


Business Experience Requirements
 
Crowne Plaza Franchise
AFM Hospitality Corporation Franchise
Experience --

Financing Options
 
Crowne Plaza Franchise
AFM Hospitality Corporation Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support
 
Crowne Plaza Franchise
AFM Hospitality Corporation Franchise
Training On-The-Job Training: Varies Classroom Training: Varies On-Site 3-5 Days
Support Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Central Data Processing:

Central Purchasing:

Field Operation Evaluation:

Field Training:

Initial Store Opening:

Franchisee Newsletter:

Regional or National Meetings:

800 Telephone Hotline:

Marketing Ad Templates National Media SEO Loyalty program/app -
Operations --

Expansion Plans
 
Crowne Plaza Franchise
AFM Hospitality Corporation Franchise
US Expansion Yes-
Canada Expansion --
International Expansion Yes-

Company Overviews

About Crowne Plaza

 "Crowne
Work. Connect. Succeed.

When traveling, you need a partner that makes both work and relaxation easy. At Crowne Plaza Hotels & Resorts, we focus on one thing and do it well: making your stay a success. With more than 400 properties worldwide, our premium accommodations, business-ready services and spaces, and fast and fresh meal options are designed to keep you productive, connected, rested, and restored during your stay. Whatever your business or personal needs, our expert staff is on it.

The total investment necessary to begin operation of a typical 300-room Crowne Plaza or Crowne Plaza Suites hotel, excluding land costs and other matters, ranges from $35,380,430 to $60,089,100 ($117,935 to $200,297 per guest room) or more, including between $304,380 and $538,200 or more that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a typical 250-room Crowne Plaza Resort hotel, excluding land costs and other matters, ranges from $40,406,030 to $70,256,900 ($161,624 to $281,028 per guest room) or more, including between $252,380 and $456,200 or more that must be paid to the franchisor or an affiliate.

About AFM Hospitality Corporation

AFM is dedicated to being the best in hospitality services, nationwide. Wherever possible, the services we provide have been centralized, allowing the company to capitalize on economies of scale. All brands receive full training, quality assurance and franchise service support provided by a team of industry experts. The growth strategy for the company has been developed by a team of professionals, each with a specific area of expertise in the hospitality trade.