Crowne Plaza vs Element Hotels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Crowne Plaza vs Element Hotels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Crowne Plaza Franchise
Element Hotels Franchise
Investment $35,380,430 - $70,256,900$10,972,610 - $30,445,500
Franchise Fee $75,000$60,000
Royalty Fee 5%5.5%
Advertising Fee --
Year Founded 19831997
Year Franchised 19832017
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Crowne Plaza Franchise
Element Hotels Franchise
Experience --

Financing Options

 
Crowne Plaza Franchise
Element Hotels Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support

 
Crowne Plaza Franchise
Element Hotels Franchise
Training On-The-Job Training: Varies Classroom Training: Varies -
Support Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
Marketing Ad Templates National Media SEO Loyalty program/app -
Operations --

Expansion Plans

 
Crowne Plaza Franchise
Element Hotels Franchise
US Expansion YesYes
Canada Expansion --
International Expansion YesYes

Company Overviews

About Crowne Plaza

 "Crowne
Work. Connect. Succeed.

When traveling, you need a partner that makes both work and relaxation easy. At Crowne Plaza Hotels & Resorts, we focus on one thing and do it well: making your stay a success. With more than 400 properties worldwide, our premium accommodations, business-ready services and spaces, and fast and fresh meal options are designed to keep you productive, connected, rested, and restored during your stay. Whatever your business or personal needs, our expert staff is on it.

The total investment necessary to begin operation of a typical 300-room Crowne Plaza or Crowne Plaza Suites hotel, excluding land costs and other matters, ranges from $35,380,430 to $60,089,100 ($117,935 to $200,297 per guest room) or more, including between $304,380 and $538,200 or more that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a typical 250-room Crowne Plaza Resort hotel, excluding land costs and other matters, ranges from $40,406,030 to $70,256,900 ($161,624 to $281,028 per guest room) or more, including between $252,380 and $456,200 or more that must be paid to the franchisor or an affiliate.

About Element Hotels

"Element

Inspired by Westin, Element® is transforming the extended stay segment with bright, modern design, eco-conscious practices and an innovative guest experience that resonates with today’s traveler. From spacious guest rooms featuring fully equipped kitchens to spa-inspired bathrooms, guests have space to live their lives.
Element is a smarter, better place to stay.